The Most Basic Tenet of Personal Branding: Make it Easy for People to Find You
Just the other day, I tried connecting with a financial services professional over the phone. Instead of getting a live person or personalized voicemail, I was connected with an automated recording that cut off before I could leave a message. I was beyond frustrated. I’ve also been looking for an individual who can help me […]
How to Make an Impact on Twitter
Twitter is an invaluable tool for businesses who want to reach a wide audience for little to no cost at all, except for an investment of time. And, but there is a great deal of return on investment for that time! Small businesses have been successful in utilizing this platform to network with other businesses, […]
Nine LinkedIn Tips for Personal Branding Success
Every professional needs to pay attention to LinkedIn, since it is growing more and more important every day for making career connections.
Educate Prospects to Cultivate … and Keep … Clients
By Nancy Marshall Don’t you hate getting calls from people you’ve never met before who start out by saying, “How’re you doing today?” You know right away it’s a cold call and they really could care less how your day is going. When this happens to me, I’m turned off right from the start. Cold […]
How a strong network helped save the day
A couple years ago, I was devastated when my agency lost a large contract we had held for nearly 20 years. I felt my world was crashing down. One of my long-time professional and personal friends said, “Don’t worry, Nancy, your network will take care of you.” We began reaching out to our network to […]
The Language of Journalism
By Jen Boes, Communications Strategist Unless you have worked as a journalist or public relations professional, you are probably not very familiar with AP style. So why should you care about it? If you generate content or are in charge of approving content that will be disseminated to the media (i.e., press releases, press kits, […]
Building Your Brand is a Long-Term Investment
Cultivating a brand is a lot like growing a garden. Establishing a thriving brand takes time and if you don’t continue to tend to it once it’s established, it will begin to lose its luster. No matter what industry you are in and no matter what your product or service happens to be, your brand […]
Are you Ready for Mobilegeddon?
Well, Google is doing it again, but this time with fair warning — in February they announced that on April 21 there will be a significant algorithm change that will impact search traffic from mobile devices. In their words: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This […]
Perception and #TheDress
By Marshall Communications Account Executive Jessica Donahue Toward the end of February, the Internet went wild with a dress that will forever live in infamy (which, by the way, is black and blue). While we could debate the color of “The Dress” for hours on end, the whole ordeal really proved how differently people perceive […]
Personal Branding is a Necessary Part of Business in Today’s Online World
By Nancy Marshall, The PR Maven® What is a brand? I can tell you what it’s not. It’s not a company’s logo or a company’s tagline. It’s not the golden arches or the Nike swoosh. It’s not the Michelin man or the Big Green Monster.It’s actually the way that customers and the public think and […]
Your Personal Brand Comes from Your Heart
"If you can't figure out your purpose, figure out your passion. For your passion will lead you right into your purpose." —T.D. Jakes
5 Tips for Writing More Effective PPC Ad Copy
By Ebb Walton, Marshall Communications Online Marketing Specialist If you have ever run a Google AdWords campaign, you know how difficult it can be to effectively communicate your message. You have 95 characters to explain who you are, what you are offering, and why people should choose you over the competition. As a point of […]
