When and Why to Do a Website Redesign
Your website is the one go-to place where prospective and current customers can find information on your business or organization.
Marketing Minute #6: The power of a handwritten thank you note
My secret weapon in business is old fashioned. I learned it from some very successful businesspeople who I admire. I write personal handwritten note cards and send them in the postal mail with a stamp.
Marketing Minute #5: Growing Your Personal Network is Like Growing a Garden
In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine.
Marketing Minute #8: Networking, even for introverts
When you go to a networking event, think about shining the light on other people, not yourself.
Marketing Minute #7: PR and marketing are expensive. Start with a plan.
Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion?
Marketing Minute #9: Valuable real estate: Inbox
Sending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell.
Marketing Minute #10: Elements of a marketing plan
Good strategic marketing is a lot like a well-played football game. The best coaches know their competition and they recognize the core strengths of their own team.
Marketing Minute #11: Know your competition
Being aware of what your competition is selling and promoting will help you differentiate your products and services.
Marketing Minute #13: Podcasting is a smart business strategy
Podcasting is one of the most powerful ways to reach people. According to one study, more than half of Americans over age 12 (144 million Americans) have listened to a podcast. It’s estimated that 60 million Americans listen to podcasts weekly. That’s a lot of potential listeners.
Marketing Minute #12: Positioning yourself as an expert
Everyone wants to buy from an expert. Whatever your product or service, it is helpful if you and your team are experts in your field.
Advertising vs. Public Relations—What is the Difference?
Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned.
How to Improve the Customer Experience from the Very Beginning
A journey map can come in handy to follow your customers' touchpoints and then improve their experience.