5 Ways to Improve Your Email Marketing

by Account Executive Greg Glynn Do you remember the last time you actually enjoyed opening an email? Chances are, most marketing emails you get aren’t emotionally compelling enough for you to remember them or more importantly, take action. Today, to create a successful email marketing strategy, it’s about finding out what your audience wants and […]

5 tips for “existing” on the Web

Recently, I was approached by a freelance PR person who wanted to work with my agency as a subcontractor. As I always do when on the phone with someone I have never met before, I Google searched her name. I couldn’t find anything. I asked how she spelled her name, thinking perhaps I had misspelled […]

5 Things You Need to Know About Image Use

With the entire Internet at our fingertips, finding great photos has never been easier. Unfortunately, many people aren’t aware that they need proper ownership, licensing and/or usage rights for all photos that they use, especially when used commercially. 1.  A person has the exclusive right to display an image that they created— even if they […]

You are invited to join the NMC team for a morning of workshops

Five members of the Nancy Marshall Communications team will be presenting a series of 30-minute workshops next Wednesday, August 13 at The Senator Inn on Western Avenue in Augusta, Maine. Admission is free for our clients and friends (that means you), but you must RSVP by calling 207-623-4177 or emailing jsettlemire@marshallpr.com. I will be giving the […]

Create a Google Alert for Yourself

Have you Google searched your own name to see how you show up in the search results? This is a good idea. In personal branding, your goal should be to be sure that there are lots of good websites that include your name in a positive light. Google offers Google Alerts as a tremendously valuable […]

Message Mapping Helps Define Your Key Messages

By Nancy Marshall, Marshall Communications Founder and CEO, and The PR Maven® A message map is a tool that we use as part of The Marshall Plan® process at Marshall Communications. A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is […]

5 Ways to Get the Most Out of Your Website

by Whitney Moreau, Marshall Communications Account Executive You finally did it. You put off making a decision for a while, but finally took the plunge and invested in a brand new website that is going to attract more leads, sales, clients—whatever it may be—and strengthen your business. It’s easy to navigate, accurately reflects your brand, […]

Audit and Enhance Your Personal Brand in Six Easy Steps

Everyone has a personal brand, whether they are intentional about developing and managing it or not.

Online Review Sites: Do’s and Don’ts

Online review sites can be a double-edged sword. Enthusiastic reviewers can drive lots of new customers to your door while those with a bone to pick – justifiably or unjustifiably so – can damage your credibility and drive away potential customers. In a 2013 survey by Dimensional Research, 90 percent of those surveyed said positive […]

Springtime Website Refresh

~ 5 Easy Ways to Improve Sales by Improving Visitor Experience ~ by Juli Settlemire, Business Manager I bought fancy birdseed as a special springtime treat for my feathered friends. I filled my feeder with a festive mix of seeds, corn and tiny round pellets (maybe that was corn). And then I stood back and […]