4 Marketing Lessons from the Red Sox 2013 Season

by Greg Glynn, Marshall Communications Account Executive As a sports fan, I enjoy watching the success of a championship sports team at any level. What the Boston Red Sox accomplished in 2013 was completely different from any other championship sports team in history. From a marketing perspective, there is a lot we can learn from […]

“Hello Charlie” — 6 Tips for Public Speaking

Years ago, when I was a recent performing arts graduate, I took part in a nationwide audition for the remake of Charlie’s Angels. Armed with the bravado and naiveté of youth, I made it to the callbacks, which consisted of an interview and screen test. The audition was also covered by a local reporter. Facing […]

Social Media and the 2014 30th Anniversary Trek Across Maine: Building the Momentum

Social media enables those that already know and love your brand to get involved in spreading the word about it. They become loyal members of your team… ambassadors that encourage their own social media followers to engage with your brand, too. From a user perspective, social media is a fun way to connect with others […]

Planning for Public Relations at 90 MPH

By Greg Glynn, Account Executive In the world of public relations, we are always planning one, two, and sometimes even three steps ahead. To further emphasize the importance of planning, I want to share the type of preparation and goal setting involved in my recent work for our client the Maine Beer & Wine Distributors Associationand […]

Defining and Communicating Your Place Brand with The Marshall Plan®

As the world becomes more and more connected, and as people are more and more mobile, places around the world are competing for dollars, whether it’s tourism dollars or economic development dollars. These places are seeking to define and differentiate what makes them unique, so they can create messages that resonate with their targeted audiences. […]

10 Tips on Effective Networking

I’ve attended many tradeshows, conferences, and networking events over the course of my career. For everything from a local chamber function to a black tie gala in New York City or Las Vegas, there is proper etiquette that all attendees are expected to uphold. First impressions are extremely important, and if you make the wrong […]

Strategic Marketing: Knowing How to Run the Ball

With a husband and two sons who are pretty big football fans, I’ve watched my share of games over the years. As we were all sitting around the television one Sunday watching the New England Patriots take down the New York Jets, I began to think that good strategic marketing is a lot like a […]

What Do a Media Reception, Wedding, and Conference Have in Common?

5 Tips to Stay Sane While Planning an Event Some people get a little freaked out when a special event is fast approaching. It might be your dad’s sixtieth birthday, a friend’s baby shower, or an enormous family reunion held at, you guessed it, the [insert your last name here] residence. When people hear Marshall […]