Strategic Marketing: Knowing How to Run the Ball
With a husband and two sons who are pretty big football fans, I’ve watched my share of games over the years. As we were all sitting around the television one Sunday watching the New England Patriots take down the New York Jets, I began to think that good strategic marketing is a lot like a […]
What Do a Media Reception, Wedding, and Conference Have in Common?
5 Tips to Stay Sane While Planning an Event Some people get a little freaked out when a special event is fast approaching. It might be your dad’s sixtieth birthday, a friend’s baby shower, or an enormous family reunion held at, you guessed it, the [insert your last name here] residence. When people hear Marshall […]
How a Tweet Nearly Damaged Scott Simon’s Desk
Unusual events and festivals are profiled regularly on the National Public Radio program Weekend Edition Saturday. So, the program and host Scott Simon came to mind when I was preparing to pitch stories about the first World Invitational Moose Calling Championship in Rangeley, Maine. I don’t know Simon well enough to have his personal e-mail […]
Website Updates Can Make or Break a Vacation
Scene, nightfall in a small Maine town. A weary traveler and his family, having driven many miles on the Interstate and back roads, arrives hungry and ready to explore your town. His kids are starving and whining in the back seat. He pulls out his smart phone and searches for restaurants nearby. He is intrigued […]
Top 10 Marketing Tips to Learn from Yard Sales
by Greg Glynn, Marshall Communications Account Executive When I was studying at Quinnipiac University, I remember learning the four Ps of marketing (product, price, promotion and place), but since then the marketing mix has evolved to include three more Ps—process, physical evidence and people. Having studied and worked in marketing for more than 10 years, […]
Can’t Stand Writing? Then You’ll Want to Read This.
No matter what your profession is, chances are you have to do at least some writing as part of it. That said, writing probably isn’t one of those things that make you want to jump out of bed in the morning and get right to work. Good writing is, however, a highly marketable professional skill. […]
Print is NOT Dead
Three Reasons Why You Should Invest in Print Advertising and Public Relations Contrary to popular belief, the Internet hasn’t actually murdered the print industry. New media has simply altered the way society interacts with print. First, I’ll do my best to clarify exactly what “went wrong” in the print industry over the last several years. […]
Developing Personas to Help You with Targeting
During my workshop at the Governor’s Conference on Tourism, I spoke about creating personas to better target your markets. This is a fun exercise and I encourage you to do it. Break down your customers or guests into three or four categories. Then create a fictitious person or couple to represent each customer group. For […]
Minding Your Business
No matter what type of business you work with, having intimate knowledge of a client is invaluable.