The Value of Media Training
By Marshall Communications Account Supervisor Greg Glynn Getting interviewed by the media is a lot like riding a bike; the more you do it, the more you improve at it. If you’ve never had media training, it’s like keeping the training wheels on your bike. Sure, you can continue riding a bike with them on, […]
Getting Social with Consumers
by Marshall Communications Account Executive Whitney Moreau In today’s world that has shifted so much towards communicating with family, friends, coworkers, and even business prospects through social media, it’s easy to become bewildered about what platforms are worthwhile to be on. Are you reaching your current customers? Prospects? It’s important you know—or, perhaps test—what’s going […]
Who’s Got a Really Strong Personal Brand? Santa Claus!
With the Christmas holiday season upon us, I have been thinking about how Santa Claus has a really strong personal brand. Here are five reasons why: Santa delivers on his promise, reliably year after year, on the 24th of December. People count on him to deliver presents and joy to billions of children in their […]
Personal Branding from the Inside Out and the Outside In
Tom Peters was the first one to coin the term “personal branding” in a 1997 article in Fast Company called “The Brand Called You.” Since then, William Arruda of Reach Personal Branding has fleshed out the essence of personal branding and delivered hundreds of hours of courses and published hundreds of articles on the topic. […]
Maximizing Your Online Marketing Efforts
For many businesses, online advertising has become the advertising platform of choice. A recent study by Pew Research Center estimates that revenue from online advertising will have increased by as much as 40% from 2011. With increasing competition online, it’s becoming an unfortunate truth that many small businesses are getting overlooked. It’s important to remember […]
Using Facebook and Twitter to Pitch Stories
Those who work in public relations are always looking for effective ways to pitch stories for their clients. Traditionally, this has meant sending out emails and picking up the phone to give journalists and editors a call. But now, thanks to the popularity of social media websites like Facebook and Twitter, there is another way […]
To Update or Not to Update?
Many people think of a website as a one-time expense. They want to pay to have the site created and then move on, especially if the site is created using a CMS (Content Management System) that they can edit and add pages all on their own without needing to work with a developer. But, that’s […]
Be the Best Version of You
It’s a whole lot easier to be the best version of yourself than to spend a lot of time and energy trying to be someone you’re not.
How NOT to do SEO for your site and yourself
One of the goals of personal branding is optimizing your name so when people search for you on Google or other search engines, there are numerous sites that come up with good content about you. If you have a common name like Mary Smith or John Jones, you need to work even harder to be […]
7 Ways to Make Your News Release Become News
So, you’ve got news. And, you’d like the media to tell the masses. But, your news releases often don’t lead to media coverage. Here are a few tips, gleaned from more than a decade of copywriting and media pitching, to help turn news of any kind into the news coverage you’re seeking. 1. Make sure […]
5 Ways to Improve Your Email Marketing
by Account Executive Greg Glynn Do you remember the last time you actually enjoyed opening an email? Chances are, most marketing emails you get aren’t emotionally compelling enough for you to remember them or more importantly, take action. Today, to create a successful email marketing strategy, it’s about finding out what your audience wants and […]
5 tips for “existing” on the Web
Recently, I was approached by a freelance PR person who wanted to work with my agency as a subcontractor. As I always do when on the phone with someone I have never met before, I Google searched her name. I couldn’t find anything. I asked how she spelled her name, thinking perhaps I had misspelled […]