Your Personal Brand Comes from Your Heart

"If you can't figure out your purpose, figure out your passion. For your passion will lead you right into your purpose."  —T.D. Jakes

5 Tips for Writing More Effective PPC Ad Copy

By Ebb Walton, Marshall Communications Online Marketing Specialist If you have ever run a Google AdWords campaign, you know how difficult it can be to effectively communicate your message. You have 95 characters to explain who you are, what you are offering, and why people should choose you over the competition. As a point of […]

What’s Your Superpower?

There’s an old saying, “Find a career that you love, and you’ll never have to work a day in your life.” Or this one… “Figure out what you love, and find someone to pay you to do it!” When it comes to branding yourself, it’s wise to do some introspection to figure out your superpower. […]

Acceptance Speech for Kennebec Chamber President’s Award

These are the brief remarks I made to a crowd of nearly 900 people on January 23, 2015 upon receiving the Kennebec Valley Chamber of Commerce President’s Award for my contributions to the chamber membership. Thank you, Peter, and thank you to the Chamber board and membership for this amazing honor tonight. Usually I’m the […]

Dr. Jim Taylor: A sports psychologist who has personally branded himself (without even knowing it!)

I was at a ski race over the weekend at Stowe, Vermont, cheering on my two sons, Jamie and Craig, as they competed in college races. While I was in the base lodge waiting for the second run, I was introduced to Dr. Jim Taylor, who I’ve known of for years as an expert in […]

Your XYZ and Personal Brand Manifesto

Taking the time to think through who you are, who you serve, and the benefits of working with you is the key to professional success in today’s world. Putting yourself out there through the traditional media and social media, with a clear statement of your offerings, will attract the right clients and customers. Your XYZ […]

The Value of Media Training

By Marshall Communications Account Supervisor Greg Glynn Getting interviewed by the media is a lot like riding a bike; the more you do it, the more you improve at it. If you’ve never had media training, it’s like keeping the training wheels on your bike. Sure, you can continue riding a bike with them on, […]

Getting Social with Consumers

by Marshall Communications Account Executive Whitney Moreau In today’s world that has shifted so much towards communicating with family, friends, coworkers, and even business prospects through social media, it’s easy to become bewildered about what platforms are worthwhile to be on. Are you reaching your current customers? Prospects? It’s important you know—or, perhaps test—what’s going […]

Who’s Got a Really Strong Personal Brand? Santa Claus!

With the Christmas holiday season upon us, I have been thinking about how Santa Claus has a really strong personal brand. Here are five reasons why: Santa delivers on his promise, reliably year after year, on the 24th of December. People count on him to deliver presents and joy to billions of children in their […]

Personal Branding from the Inside Out and the Outside In

Tom Peters was the first one to coin the term “personal branding” in a 1997 article in Fast Company called “The Brand Called You.” Since then, William Arruda of Reach Personal Branding has fleshed out the essence of personal branding and delivered hundreds of hours of courses and published hundreds of articles on the topic. […]

Maximizing Your Online Marketing Efforts

For many businesses, online advertising has become the advertising platform of choice. A recent study by Pew Research Center estimates that revenue from online advertising will have increased by as much as 40% from 2011. With increasing competition online, it’s becoming an unfortunate truth that many small businesses are getting overlooked. It’s important to remember […]