What Does the Bounce Rate Mean on Google Analytics?

If you have a website, you have probably heard the term “bounce rate.” Was the voice that uttered that phrase light and happy, or did the tone convey dark clouds and gloom? What is a bounce rate? Why do you care about it? And what constitutes a “good” or “bad” bounce rate? Please, read on… […]

Remembering Your Why

Imagine if you asked Stephen King “Why do you write books?” and he said “Because they make me rich.” Would his fans feel the same way about his work as they did before? Definitely not. People don’t buy into what you do as much as they will buy into why you do it. Your personal […]

Mondays are the new Fridays

By Marshall Communications Account Coordinator Megan Crowder When I proudly stated, “I love Mondays,” one day in the office, I got the same stare I get when I say, “I don’t like whoopie pies.” My Mainer co-workers must think, “This Michigander is weird.” But, I do really love Monday and not because it has the […]

5 Ways to Approach Content Marketing for your Business

By Megan Crowder, Marshall Communications Account Coordinator In the world of new media and integrated marketing strategy, content marketing should be on the top of your list. When consumers are looking for answers or looking to try something new, they turn to the Internet first. Creating valuable content will drive profitable action toward your brand, […]

Advertising vs. Public Relations—What is the Difference?

Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches. For example, you have to buy online banner ad space, but […]

5 Things You Should Know About Pay per Click (PPC) for Your Business

When I talk to businesses about using pay per click to help promote their business, the reactions I sometimes get range from stark horror to jaded disbelief. This always surprises me. Of all the marketing opportunities available to a business, PPC can be one of the most effective and most measurable – when done correctly. […]

How to Make an Impression on a New Contact

Listen to them talk and remember their name. My mom taught me one of the most important business lessons even though she wasn’t a business person. As a matter of fact, she was a preschool teacher, and I believe that a lot of the skills and techniques she used with her four-year-old students apply to […]

Domain Names and Servers and Hosts, Oh My!

If you’re the owner, director, or head of marketing for a business or nonprofit, sooner or later the following questions will arise in connection with a Web project: What is DNS? Where is my DNS hosted? How do I administer the DNS records? Even if you already have an established website – and perhaps especially […]

How to Build Your Professional Brand

I was interviewed by Rigzone Magazine about personal branding for energy industry executives. Here’s a link to the publication.

How to Position Yourself as an Expert

by Nancy Marshall, The PR Maven® It’s important to differentiate yourself as an expert in your field, and there are many ways in which you can go about doing this. First, ensure that you can be found online. If someone was to search for you on Google, for example, what would they find? Your website, […]

Your Web Address is Vitally Important to Your Brand

By Nancy Marshall, The PR Maven® and CEO, Marshall Communications In the early days of the Web, most businesses used a dot-com extension for their Web address or URL (which stands for Uniform Resource Locator). For example, the Web address for my agency is www.marshallpr.com. That’s the address you are on right now. It’s a […]

The State of ME

Many people are surprised to learn that I am not actually from Maine, because my personal brand is focused so much on my “Maine-ness.” As a matter of fact, when I attend national conferences with organizations like the Society of American Travel Writers, the National Snow Sports Journalists Association, or the Agency Management Institute, people […]