Harnessing the Power of Conversational Marketing — Part One
Consider this scenario: You arrive at an after-work cocktail party. You see Joan from the office heading in your direction. Mark, another co-worker, walks in behind you. Who do you speak to first? From past experience, you know Joan will talk about her winning golf game, her genius son, and the long hours she’s been putting in for the company. You also know her eyes will be scanning the room throughout the conversation.
Are you using social media for your business to its full potential? Ask yourself these 5 questions.
By Megan Crowder, Marshall Communications Account Coordinator/Social Media Strategist Social mediaFind yourself having a case of social anxiety? Don’t worry, that’s very common when it comes to approaching digital marketing on several platforms. The first step is simple—you know your brand. Now it’s time to know the platforms specific to your brand and how to […]
An Incredibly Easy Way to Keep Your Brand on Track
By Account Supervisor Jessica Donahue Whether you’re the lone wolf in your business or you manage a group of 200 plus, a style guide and template toolkit will help keep your brand and message on point. Marketing initiatives can take any shape or form if not given guidelines. A designer who’s unfamiliar with your business […]
Seven Steps to Telling Your Company’s Story
Storytelling is a big theme in marketing today, yet few businesses recognize the power a compelling company story can have in building consumer trust and increasing sales. A company’s story is a narrative about what it does, what it stands for, and what makes it exceptional.
Are You an Influencer?
In this day and age, positioning yourself as an expert in your field is an important step in increasing your influence. When you are an “influencer,” you have advantages in business. I believe in constantly meeting people and being open to learning from them and influencing them so that you are memorable, and you remember them.
Spotlight on Employee Health
by Juli Settlemire, Marshall Communications Business Manager You know you’re getting older when you injure yourself while sleeping. It’s embarrassing and doesn’t make for a great story. I know that I need to eat right, exercise and manage my stress — but somehow all of my good intentions devolve into “should’ve known betters.” So I […]
Who’s Holding the Monkey?
Recently, I attended a conference and met a vendor whose services interested me. The vendor’s sales representative said to me, "Here, I’ll give you my card, and you can send me your email address, then I’ll send you some information.” Hmm, I thought. I wonder how much money this company is investing to have this sales person at this show. I was totally flabbergasted that he didn’t just offer to take my card and send me a follow-up message.
SEO That Makes Sense for Small Businesses
Small businesses often rely on their websites for their success in a world where everything can be found online. Yet how can you make your site stand out in a crowd? Okay, not a crowd, more like everyone. For many people, it can seem like a daunting task to make your website the most search […]
To Do Lists for Extreme Extroverts: Make it About Who to Talk to Rather than Things to Do
I admit it. I am an extreme extrovert. I love talking to people, meeting new people, connecting with people and having fun with people. For me, life is about the people I know, the people I admire, and ultimately the people I love. So, when I organize my ‘to do’ list as a 'people to talk to' list, it’s a lot more palatable.
Nancy Marshall discusses social media on Maine Calling
I was pleased to be a guest on Maine Public’s “Maine Calling,” all about using social media to grow your brand. Jennifer Rooks was the host and I was one of three distinguished guests; we had a wonderful hour-long conversation about the ways small businesses are using social media to grow their brand network. Here […]
Social Responsibility is Everyone’s Responsibility
The hot topic, the scoop, the buzz, the gossip—in other words, the news. It’s always been, and always will be what people talk about. Whether it’s real, fake or in between, news is all around us every single day. As members of the PR and marketing field, we have the opportunity to contribute to news […]
How Are You Broadening Your Professional Network?
I spent some time this week with my friend Sue Boardman, who is vice president of sales at MassPay, a payroll management company. She is a sales powerhouse and is always working on moving clients from prospects to leads to actual customers.