Six Reasons Why You Need a Professional Headshot
Investing in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. A professional photographer that specializes in headshots knows how to position you, how to choose the best backdrop and how to use lighting to get the best shot possible.
The Anatomy of a Successful Media Pitch
Pitching the media is a bit of a gamble. There’s really no guarantee that a journalist is going to pick up on your story idea, no matter how great it is. Think of all those emails you get in your inbox every day that are pitching some sort of new product or special deal. Some […]
Stand Out in a Sea of Sameness
In business as in life, it pays to be memorable. Of course, you want to be remembered for the right things. Have you thought about what you’d like to be remembered for?
14 Tips for Writing an Effective Press Release
Are press releases still relevant in these days of instant news via the web and social media? Absolutely! This traditional piece of a public relations strategy remains one of the most effective ways for your news to make its way in front of the media before being distributed to your target audiences. But writing and […]
All Business is By and Between People
There is nothing more compelling in business or in life than a bright smiling face with an open attitude of warmth and acceptance. If we have the opportunity to do business with a happy, smiling professional we know, like and trust, or another professional we don’t know anything about, we are most likely going to go with what we know.
Check Your Ego at the Door: How Marketing Can Help You Learn From Your Mistakes
Marketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted. You may try something that is part of the wasteful half of your total budget.
Marshall Communications 25th Anniversary Open House
Marshall Communications held an open house to celebrate our 25 year anniversary and our new office space. Thank you to all who helped us celebrate and here’s to many more years to come. You can view our photo album here. Photos by Bob Bailie
7 Tips to Create an Effective Hashtag for Your Business
Have you ever wondered why so many businesses are using hashtags in their social media posts, and if your business would benefit from having a hashtag? If you want to grow and brand your social media presence, engage with your fans, turn potential customers into your biggest promoters, and learn what people are saying about […]
Use Social Media as Headphones, Not a Microphone
Social media is a great way to broaden your network and attract new customers and clients. But most people think of social media as a way to broadcast their news, not as a listening tool to hear what people are thinking.
How Marshall Communications Can Help You Create a Message Map
What is a message map? A message map is a highly effective, one-page communications tool that ensures every employee – from senior management to front-line staff – is talking about your company and its brand the same way, every time, when they are dealing with the media, potential clients, the general public, and other audiences […]
Find Your Flow State with the Platypus Institute
Dr. Bach is a neuroscientist who helps athletes and executives to essentially “train their brain” in order to achieve a state of “flow” where they can achieve a state of peak performance. He uses science to help people improve themselves personally and become not only effective, but also happy.
In Pursuit of Happiness
Do you recall the last time you were really, really happy? I hope you can recall the feeling. You were probably smiling, and you felt really good. Your stress was probably minimized, and you were optimistic about your future. Other people were more drawn to you because of your happy mood, as well.