13 Ways You Could Be Using Video
So, if a picture is worth 1,000 words, what is a video worth? When it comes to public relations, the use of video and live streaming of events on the internet is invaluable. Video is so much more powerful than a photo and is becoming more of the standard for major companies on their websites […]
Be the brand that keeps its promises
Whether you are a hairdresser who has a commitment to do your client’s hair on the first Wednesday of every month, or a real estate broker who has promised to show a house for sale at a certain time, showing up at the promised time is the first step toward keeping your promise. A strong personal brand is one that keeps its word to the people who are counting on him or her for services.
The LinkedIn Summary Section: The Most Under-Used Professional Connecting Tool
When you created your LinkedIn profile, did you take the time to write a thoughtful summary section? If not, it’s time to go back to LinkedIn and work on your summary. I believe this is the most under-used and potentially the most powerful career-builder and professional networking tool available to all of us.
Nine LinkedIn Tips for Personal Branding Success
Every professional needs to have a LinkedIn profile since, as a career networking platform, it is growing more and more important every day for making career connections.
The Benefits of Having a Planned Social Media Strategy
by Megan Crowder, Marshall Communications Account Coordinator If it’s not already, social media should be top of mind when it comes to creating and implementing a successful marketing plan. With the advent of the internet and the growing number of users, once social media was introduced its use exploded. Social media encompasses everything from blog […]
You Can’t Fake Real: Seven Ways to Be Yourself in the Critical First Seven Seconds
When a person first meets you, it takes seven seconds for them to determine whether they are going to like you or not, whether they want to work with you or not, or whether they want to be your friend or not. We are wired in our prehistoric brains to decide whether another person is actually a friend or a foe.
The Benefit of Having an Integrated PR and Social Media Program
By Megan Crowder, Account Coordinator With traditional public- and media-relations outreach there wasn’t the plethora of digital and social media available that there is today. Writers were pitched based on connections and topics based on articles in the newspaper and on the television. Since the introduction of the digital landscape, there are many more resources […]
Should You Create Ads on Facebook?
What if we told you that an ad for your business could pop up on the Facebook feeds of consumers who are currently traveling in Portland, Maine, are between the ages of 30-55 who speak English and/or French and are interested in wine, fine dining and sailing? Pretty specific, wouldn’t you agree? That would be […]
Tips for Promoting an Event
Connecting one on one with readers at live events is one of the best ways to build relationships and reader loyalty. Decide how much time you want to spend on the road for your book tour. Be sure to contact local media to generate publicity for each of your stops!
10 Tips for Successful Subject Lines
By Greg Glynn, Account Executive What is the most important thing that can happen when you send an email? Have the person buy your product? Respond that they are coming to your upcoming event? Or perhaps spread the word about your organization and forward your e-newsletter to a friend? These are all great outcomes from […]
Six Reasons Why You Need a Professional Headshot
Investing in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. A professional photographer that specializes in headshots knows how to position you, how to choose the best backdrop and how to use lighting to get the best shot possible.
The Anatomy of a Successful Media Pitch
Pitching the media is a bit of a gamble. There’s really no guarantee that a journalist is going to pick up on your story idea, no matter how great it is. Think of all those emails you get in your inbox every day that are pitching some sort of new product or special deal. Some […]