The Value of Infographics

An infographic takes complex information and breaks it down into bite-sized chunks of digestible information and can be used in many ways.

12 Tips for Your Next Press Conference

Because we have had so much experience planning press conferences for our clients, we wanted to share what we've learned. You can read the 12 tips below and download our 12 Tips for Your Next Press Conference infographic as a handy reference.

Triage Your Smartphone Usage to Honor Those People in Your Presence

Fully engaging by making eye contact, listening intently, and making intelligent conversation is vitally important to your personal brand. You want people to remember you as an engaging person, not someone who is addicted to their smartphone.

Is Your Website Optimized for Voice Searches? If Not, It Should Be. Here’s Why…

According to media measurement and analytics company comScore, half of all internet searches will be done by voice by the year 2020.

Five Ways to Boost Sales through Public Relations

Public relations is most effective when used in combination with social media, marketing and advertising tactics to achieve the same end goal.

Why is it Important to Build a Personal Brand?

Knowing, liking and trusting others, and being known, liked and trusted, is what personal branding is all about.

5 Signs You Need Media Training

We provide media training to our clients to help them be a great interviewee, so they become a well-respected source. Do you need media training? Here are five signs you would benefit from media training.

Lessons from an Agency Rebranding Process

After our agency spent a year implementing the TRACTION process and as part of that, it became evident that the agency was due for a refresh of our brand.

The Value of Writing Guest Opinion Columns and Letters to the Editor

A great way for you to get your name out there and position yourself as a thought leader in your community.

Top 3 reasons to use PR instead of advertising

“What’s the difference between advertising and public relations?” is one of the top questions that we get asked by new and prospective clients.

Put Your Stake in the Ground: Establish Your Unique Point of View

Personal branding is all about differentiating yourself from all the other people who do the same thing you do.