The ‘Father of Personal Branding’ Reveals 6 Tips for Building a Compelling Digital Brand

William Arruda, the ‘Father of Personal Branding,’ explains why creating a digital brand is so important today — and shares six expert tips to help you succeed.

How To Boost Your Reputation With Today’s Buyers

Commerce has changed in recent decades. Trust and reputations still matter, but it’s the online reputation that usually matters most.

Time To Get Everyone Singing From The Same Song Sheet With A Message Map

How do you establish trust? The first and most important step is to map out the key messages that you hope will resonate with your target audience.

8 Tips for Producing Healthcare Content

How should health care providers tackle some of the most complex content on the Internet? Let’s start with these eight tips for producing healthcare content.

Video Conference Call Tips from Marshall Communications

From webinars to video conference calls, more and more people are using video as a way to stay connected.

10 Public Speaking Tips From A PR Expert

Whether you’re a college student presenting a group project or a CEO addressing key shareholders, public speaking isn’t easy.

What The Ski Industry Can Teach Us About High-Tech, High-Touch PR

Working in the ski industry taught me about the power of combining in-person and high-tech communications.