8 Tips for Producing Healthcare Content

How should health care providers tackle some of the most complex content on the Internet? Let’s start with these eight tips for producing healthcare content.

Video Conference Call Tips from Marshall Communications

From webinars to video conference calls, more and more people are using video as a way to stay connected.

10 Public Speaking Tips From A PR Expert

Whether you’re a college student presenting a group project or a CEO addressing key shareholders, public speaking isn’t easy.

What The Ski Industry Can Teach Us About High-Tech, High-Touch PR

Working in the ski industry taught me about the power of combining in-person and high-tech communications.

You Can’t Fool Google

Content marketing is gold for your website. If you are an expert in a certain field, your website should reflect that.

Remember: You Are Not The Target Audience

Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points.

Content Marketing Is The New PR

Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.