Blog

Our blog is chock-full of helpful tips and news-you-can-use on marketing and PR as well as details on the latest best practices and technologies. Sign up or follow us on Facebook to receive alerts when new articles are published.

12 Tips for Your Next Press Conference

By Greg Glynn, Account Supervisor Because we have had so much experience planning press conferences for our clients, we wanted to share what we’ve learned. You can read the 12 tips below and download our 12 Tips for Your Next Press Conference infographic as a handy reference. Make sure you have something newsworthy to share… Read More

Is Your Website Optimized for Voice Searches? If Not, It Should Be. Here’s Why…

By Communications Strategist Jennifer Boes Voice search is the wave of the future. According to media measurement and analytics company comScore, half of all internet searches will be done by voice by the year 2020. The number of households that own smart speakers will also grow exponentially. Gartner, a leading research and advisory company, estimates… Read More

Five Ways to Boost Sales through Public Relations

A targeted public relations campaign is a great way to boost awareness of your brand. It’s also an excellent tool for building appreciation for your product or service among your target audiences. Public relations is most effective when used in combination with social media, marketing and advertising tactics to achieve the same end goal. If… Read More

5 Signs You Need Media Training

By Greg Glynn, APR, Account Supervisor At Marshall Communications, we work with many clients to secure media interviews for them that lead to a variety of media results on television, radio, online or in print. However, our job doesn’t stop there. We prefer to work closely with our clients, not only to get them interviewed… Read More

Lessons from an Agency Rebranding Process

By Nancy Marshall, The PR Maven® Last year, my leadership team worked with Drew McLellan, an agency guru and consultant from Des Moines, Iowa, on implementing an agency-centric process rooted in the philosophy described in Gino Wickman’s book, TRACTION. It outlines a process that entrepreneurs can go through with their key employees in order to… Read More

Top 3 reasons to use PR instead of advertising

“What’s the difference between advertising and public relations?” This is one of the top questions that we get asked by new and prospective clients. And, it is an important question to ask yourself when trying to figure out a high-performing marketing mix. Here are three reasons to use public relations in place of or in… Read More

Domain Authority, Page Authority and Spam Score: What You Need to Know

Google's example of keyword stuffing

Domain Authority: A Break Down Domain authority measures the popularity of a website. It is one of a number of things that determine where a site ranks on a search engine results page (also called SERP) when compared to other websites in the same niche. Domain authority scores range from one to 100. Generally speaking,… Read More

Get ready for an amazing 2018!

Woman jumping into 2018

As 2017 comes to a close, we’re doing the typical reflection on the past year that everyone does and planning for a larger-than-life 2018. Looking forward, as the world becomes more and more connected, and as people are becoming more and more mobile based, businesses around the world, including ours, are competing for customer attention…. Read More

Vetting Media: Influencers

Person taking a picture of food

When it comes to digital marketing for the travel industry – one of our company’s areas of expertise – we get our fair share of influencers requesting to collaborate with our clients for a feature or takeover. We enjoy working with influencers and always try to make sure their goals, objectives and overall content matches… Read More

Are you using social media for your business to its full potential? Ask yourself these 5 questions.

Computer and devices showing various social media sites

By Megan Crowder, Marshall Communications Account Coordinator/Social Media Strategist Social mediaFind yourself having a case of social anxiety? Don’t worry, that’s very common when it comes to approaching digital marketing on several platforms. The first step is simple—you know your brand. Now it’s time to know the platforms specific to your brand and how to… Read More

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