3 Not-So-Obvious Forms of PR for Your Brand

Many people think PR is just about press releases and traditional media-pitching tactics, but the reality is that there are a multitude of tools and techniques available for brands. Press releases and pitches are absolutely key – but they’re just the tip of the iceberg. Trying out the “not-so-obvious” forms of PR may just be […]

Compassion And Empathy: How Covid-19 Changed Communication Forever

As business leaders, we need to recognize that life is hard. The pandemic has taught us that we need to show more compassion and empathy.

Mean It When You Ask Someone ‘How Are You?’

When I see people in passing now, their first instinct is to ask, “How are you?” But most people don’t actually mean it. Checking the box is more disrespectful than not asking at all, at least in my view. The “how are you?” doesn’t have to be a throwaway line. On the contrary, it can be used effectively to convey care and compassion.

From Your IPhone (Or Tesla) To Work, Keep Your Batteries Charged

Just like your electronics, your "internal" batteries need to be charged. So how do you keep your batteries charged?

Don’t Forget The No. 1 Rule In Business: Look People In The Eye And Say Their Name

The lessons from my father resonated because they were simple and straightforward: Look people in the eye and say their name. In truth, it’s the No. 1 rule in business.

Best of The PR Maven®: The Top 21 of 2021

Nancy Marshall shares 21 key takeaways for public relations professionals in 2021, highlighting wisdom from PR Maven® Podcast guests and offering insights of her own.

Peloton Rides And Lego Outfits: The Importance Of 21st-Century Content Marketing

In today’s world, it’s virtually impossible to succeed as a business — large or small — without engaging in some form of content marketing.

‘If You Mess Up, Dress Up and Fess Up’: A Wisdom Drop From the PR Maven®

In crisis communications, you need to act quickly. If you “mess up,” you need to “fess up” and share accurate facts.

How to Start a Company While in College: Thoughts From a 21-year-old CEO

Josh Kim, a college senior and founder of The Cubby — an art marketplace for college students — on how to jumpstart an entrepreneurial career.

Don’t Be Hesitant To Promote Yourself (Without Bragging, Of Course)

Don’t be hesitant to promote yourself. In today’s business world, self-promotion is indispensable. It is the key to landing a new job, securing a client or running a business altogether.

Despite What You Learned Growing Up, It’s A Good Thing To Talk To Strangers

Talking to someone you don’t know can open up new horizons — horizons you could never even imagine. Despite what you learned growing up, talking to strangers is one of the most important social components of business.

How Allagash Brewing Company’s Founder Turned an Unknown Beer Into One of the Top 50 Craft Brewery Brands in the US

Allagash Brewing Company founder Rob Tod shares how innovation and sustainability led the brewery to become one of the top 50 craft brewery brands in the US.