What The Ski Industry Can Teach Us About High-Tech, High-Touch PR

Working in the ski industry taught me about the power of combining in-person and high-tech communications.

You Can’t Fool Google

Content marketing is gold for your website. If you are an expert in a certain field, your website should reflect that.

Remember: You Are Not The Target Audience

Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points.

Content Marketing Is The New PR

Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.

When and Why to Do a Website Redesign

Your website is the one go-to place where prospective and current customers can find information on your business or organization.

Marketing Minute #6: The power of a handwritten thank you note

My secret weapon in business is old fashioned. I learned it from some very successful businesspeople who I admire. I write personal handwritten note cards and send them in the postal mail with a stamp.

Marketing Minute #8: Networking, even for introverts

When you go to a networking event, think about shining the light on other people, not yourself.