Your Press Coverage Just Got a Second Job: Earned Media in the Age of AI Search

Earned media builds lasting credibility and a stronger online presence. Learn how press coverage can help your business get discovered in AI search.

Here’s How To Be Irreplaceable When ​AI Can Displace PR

Discover how to navigate AI in public relations by building a strong personal brand, developing strategic expertise and using AI to your advantage.

How To Do SEO for Your Site and Your Personal Brand

Learn how personal branding SEO and GEO can help you build an online presence that earns trust and makes you easier to find in search and AI results.

AI Is Asking For Content. Why Aren’t You Listening?

Learn how fresh website content, earned media and a strong online presence can help your brand build credibility and visibility in AI search.

Website Maintenance: To Update or Not to Update?

Think your website is finished after launch? Discover why website maintenance is essential for security, performance, SEO and long-term success.

AI Is Here To Stay, But So Is Authentic Human Intelligence

Discover how AI in public relations can boost productivity without replacing authentic human relationships. Learn why trust, empathy and genuine connections remain essential in the age of artificial intelligence.

How Public Relations Keeps Brands Alive Over The Long Haul

Great brands aren't built overnight. Learn how PR-driven storytelling creates emotional connections that keep customers loyal for generations.

Create a Google Alert for Yourself

Learn how to use Google Alerts to monitor your name, business and online reputation, and why it’s still an important personal branding tool in the age of AI search.

Not Your Parents’ Marketing: Here Are Today’s Tricks of the Trade

Learn how modern marketing and public relations have evolved through data-driven targeting, customer personas, personalization and digital tools powered by AI.

Does Your Brand Stand Out Online?

Learn how to boost your online visibility in the age of AI by creating valuable content, leveraging platforms like Reddit and Instagram, and prioritizing searchability.

Message Mapping Helps Define Your Key Messages

Message mapping is a strategic tool used to craft a clear 21-word core message, supported by proof points, that ensures consistent communication.