Author: Nancy Marshall
Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion? So why would you pay for public relations or marketing without first developing a plan?
I have always thought that any small business owner should treat their business as if it has a franchise location in every city across the country. Small business guru Michal Gerber explains as much in The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. In his book, Gerber highlights the importance of developing processes and procedures that are well-documented so an entry-level employee can handle the kinds of tasks required on a daily basis.
In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine. Either way, it’s vital to lay a sturdy foundation of social networking, which can help you celebrate successes and overcome obstacles that seem insurmountable.
The more people you know and the more people who know, like and trust you, the more business you will have.
It’s important to give thanks every day to people who do special things for you — don’t wait for holidays or special occasions.
How are your media relations? As a PR agency, we develop & maintain relationships with the media and have tips to help you make the most of your contacts.
In business, having a personal brand that includes dependability is critical to earning people’s trust and loyalty. Be the one that other people can count on.
Here are 10 tips to help you make the most of networking in our wonderful state.
Maine Huts & Trails “What’s Your Adventure Style?” Quiz and Interactive Mapping Project Objectives: Use the website to more accurately convey the Maine Huts & Trails experience to those new to the huts and trail system Improve customer satisfaction among first-time guests Give prospective guests a better picture of the many different activities and offerings […]
Lunder-Dineen Health Education Alliance of Maine Annual Report Redesign Objectives: Expand the role of the annual report to include fundraising, education, and marketing Expand the reach and distribution of the annual report Create a more sophisticated design to more aptly reflect the evolving Lunder-Dineen brand Use the report as a tool to educate the public […]