Author: Nancy Marshall
Working in the ski industry taught me about the power of combining in-person and high-tech communications.
Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points.
Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.
Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned.
Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.
The PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them.
Remember that old adage: "It’s not what you know. It’s who you know." Well, it’s true.
Use the written word to your advantage and you can stand out from the crowd. In this article, Nancy discusses the value of handwritten thank-you cards and more.
Traveling can allow you to meet people from different backgrounds, with differing mindsets and you can learn how to think with a more open mind and target people who have different preferences, opinions and biases than your own.
Podcasting is one of the most powerful ways to reach people. It's estimated that 60 million Americans listen to podcasts weekly.