Author: Nancy Marshall

What The Ski Industry Can Teach Us About High-Tech, High-Touch PR

Working in the ski industry taught me about the power of combining in-person and high-tech communications.

Remember: You Are Not The Target Audience

Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points.

Content Marketing Is The New PR

Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.

Advertising vs. Public Relations—What is the Difference?

Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned.

Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention

Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.

Marketing Minute #1: Creating Your Company’s XYZ Statement

The PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them.

Create A Network Map To Build Your Personal Brand

Remember that old adage: "It’s not what you know. It’s who you know." Well, it’s true.

Stand Out From The Crowd By Going Old School: Write Personal Thank-You Notes

Use the written word to your advantage and you can stand out from the crowd. In this article, Nancy discusses the value of handwritten thank-you cards and more.

How Traveling Can Teach You To Be A Better Business Leader

Traveling can allow you to meet people from different backgrounds, with differing mindsets and you can learn how to think with a more open mind and target people who have different preferences, opinions and biases than your own.

Why Podcasting Is A Smart Marketing Strategy For Businesses Today

Podcasting is one of the most powerful ways to reach people. It's estimated that 60 million Americans listen to podcasts weekly.