Author: Emma Dimock

Marketing Minute #8: Networking, even for introverts

When you go to a networking event, think about shining the light on other people, not yourself.

Marketing Minute #7: PR and marketing are expensive. Start with a plan.

Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion?

Marketing Minute #9: Valuable real estate: Inbox

Sending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell.

Marketing Minute #10: Elements of a marketing plan

Good strategic marketing is a lot like a well-played football game. The best coaches know their competition and they recognize the core strengths of their own team.

Marketing Minute #11: Know your competition

Being aware of what your competition is selling and promoting will help you differentiate your products and services.

Marketing Minute #13: Podcasting is a smart business strategy

Podcasting is one of the most powerful ways to reach people. According to one study, more than half of Americans over age 12 (144 million Americans) have listened to a podcast. It’s estimated that 60 million Americans listen to podcasts weekly. That’s a lot of potential listeners.

Marketing Minute #12: Positioning yourself as an expert

Everyone wants to buy from an expert. Whatever your product or service, it is helpful if you and your team are experts in your field.

How to Improve the Customer Experience from the Very Beginning

A journey map can come in handy to follow your customers' touchpoints and then improve their experience.

Marketing Minute #4: The Difference Between PR and Advertising

Both advertising and public relations help build awareness and generate sales. But, they're not the same thing.

Marketing Minute #3: Create a Message Map

A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are familiar with broadcast news, you know that reporters and editors love seven-second sound bites.