Author: Emma Dimock

Nancy Marshall Shares Her Best Tips for Authentic, Impassioned PR with Lynne Golodner of the Make Meaning Podcast

Learn more about The PR Maven’s path to public relations, plus she shares some tips about how to adapt to the changing demands of the increasingly online industry.

PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches

Just because press releases are sent often doesn’t make them effective. To the contrary, today’s PR professionals lean on generic press releases too much, when customized pitches are the way to go.

Telling Stories Through Local Ingredients: A Restaurant Manager and Chef on Taking Pride in Maine’s Flavors

The manager and chef of new Waterville restaurant Front & Main share their thoughts on building a brand and narrative with local flavor.

How to Train For Your Career Like an Olympic Athlete

As the Olympics commence, we admire the dedication of the athletes competing. Learn how to train for your career like an Olympic athlete in this blog.

How to Use Hashtags

Using hashtags can often seem a bit overwhelming and confusing. This blog makes understanding how to effectively use hashtags simple.

In Our Attention Economy, Good PR Means A Strong Domain Authority

Whether your target audience is a local city council or the millennial generation at large, you want your audience to find you. Domain authority (DA) can help.

The Man Behind Bangor Police Department’s Viral Facebook Page Shares 4 Tips For Gaining Followers

Lieutenant Tim Cotton of the Bangor Police Department shares his unexpected path to gaining more than 300,000 Facebook followers.

The value of building local SEO visibility for small businesses

Building a strong, local online presence can be highly beneficial for your business and is attainable, no matter your size. Local SEO helps target consumers in your area.

Lessons in Digital Marketing

Keeping up with trends and updates from digital marketing platforms can be a challenge. Here are some key takeaways from AMI's 2021 Digital Summit.

PR Lessons from Oprah Winfrey: What an Interaction With The Superstar Taught This Agency Owner

Founder of boutique PR firm GreatHerGood Jackie Berlowski shares her best tips for building meaningful professional relationships and executing exceptional public relations campaigns at every level.