Author: Emma Dimock
Whether staying connected or learning the latest trends and techniques, we spend a lot of time on social media. Learn how social media can be used constructively for PR purposes.
How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.
What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.
What is domain authority? This blog post defines what DA is and how it can be used by PR professionals to increase media outreach efficacy.
Crisis management expert Steve McCausland shares what he knows about communicating in the challenging moments.
Google is home to search, “top stories,” user-specific advertisements and much more. It is essentially a one-stop shop for everything. With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority.
Intellectual property lawyer Sharon Toerek offers her expertise on protecting your IP and staying at the top of your creative game.
Safety management expert Pete Koch shares his experience following his passions and getting out the word about safety on his podcast, The Safety Experts.
Consider how much business has changed in the last six months from Zoom meetings to remote work. Now, consider how much business has changed in the last four decades.
All business has changed in recent months, so it only makes sense that communications and marketing change too. The best place to start is by showing empathy.