Author: Emma Dimock

How to Communicate in a Crisis Situation: 4 Tips From a Crisis Management Expert

Crisis management expert Steve McCausland shares what he knows about communicating in the challenging moments.

10 Tips For Using PR To Improve Your Google SEO

Google is home to search, “top stories,” user-specific advertisements and much more. It is essentially a one-stop shop for everything. With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority.

Understanding Creative IP: Let Your Work Shine — Without Fear of Copycats

Intellectual property lawyer Sharon Toerek offers her expertise on protecting your IP and staying at the top of your creative game.

3 Tips for Spreading Your Message and Cultivating a Passion Project

Safety management expert Pete Koch shares his experience following his passions and getting out the word about safety on his podcast, The Safety Experts.

From Typewriters To Tablets: The Evolution Of PR

Consider how much business has changed in the last six months from Zoom meetings to remote work. Now, consider how much business has changed in the last four decades.

How Businesses Can Be Empathic During the COVID-19 Pandemic

All business has changed in recent months, so it only makes sense that communications and marketing change too. The best place to start is by showing empathy.

Curiosity: The Key To Surviving And Thriving During A Pandemic

At a time when bad news is everywhere, we need to keep our heads held high. Of course, most Americans know that perseverance is valuable currency nowadays, but there is perhaps an even more valuable one: curiosity.

3 Tips for Networking Effectively from My New Book

On this solocast, I share the details of my new book, “Grow Your Audience, Grow Your Brand,” including three tips for networking.

4 Tips for Using Content-Based Networking to Build Meaningful Relationships at Work (And Beyond)

Your network is an essential part of career success. In this blog, find out how a relationship James Carbary formed at an NFL game launched his career and showed him the value of building relationships in business.

The Real Difference Between Sales And Marketing, And How One Sets The Stage For The Other

What is the difference between sales and marketing? The two words are often used interchangeably, even though they fulfill two extremely different needs.