Author: Emma Dimock

Why Social Media Matters For Google SEO

Whether staying connected or learning the latest trends and techniques, we spend a lot of time on social media. Learn how social media can be used constructively for PR purposes.

Rating an Influencer

How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.

Why It’s Invaluable When People Say ‘I’ve Heard Of You’

What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.

Domain Authority

What is domain authority? This blog post defines what DA is and how it can be used by PR professionals to increase media outreach efficacy.

How to Communicate in a Crisis Situation: 4 Tips From a Crisis Management Expert

Crisis management expert Steve McCausland shares what he knows about communicating in the challenging moments.

10 Tips For Using PR To Improve Your Google SEO

Google is home to search, “top stories,” user-specific advertisements and much more. It is essentially a one-stop shop for everything. With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority.

Understanding Creative IP: Let Your Work Shine — Without Fear of Copycats

Intellectual property lawyer Sharon Toerek offers her expertise on protecting your IP and staying at the top of your creative game.

3 Tips for Spreading Your Message and Cultivating a Passion Project

Safety management expert Pete Koch shares his experience following his passions and getting out the word about safety on his podcast, The Safety Experts.

From Typewriters To Tablets: The Evolution Of PR

Consider how much business has changed in the last six months from Zoom meetings to remote work. Now, consider how much business has changed in the last four decades.

How Businesses Can Be Empathic During the COVID-19 Pandemic

All business has changed in recent months, so it only makes sense that communications and marketing change too. The best place to start is by showing empathy.