Author: Emma Dimock

The Only Question That Matters: How Does Your Brand Make People Feel?

Branding is how you make people feel. The same goes for business. Your brand will attract the people who feel good doing business with you.

Compassion And Empathy: How Covid-19 Changed Communication Forever

As business leaders, we need to recognize that life is hard. The pandemic has taught us that we need to show more compassion and empathy.

Mean It When You Ask Someone ‘How Are You?’

When I see people in passing now, their first instinct is to ask, “How are you?” But most people don’t actually mean it. Checking the box is more disrespectful than not asking at all, at least in my view. The “how are you?” doesn’t have to be a throwaway line. On the contrary, it can be used effectively to convey care and compassion.

From Your IPhone (Or Tesla) To Work, Keep Your Batteries Charged

Just like your electronics, your "internal" batteries need to be charged. So how do you keep your batteries charged?

Don’t Forget The No. 1 Rule In Business: Look People In The Eye And Say Their Name

The lessons from my father resonated because they were simple and straightforward: Look people in the eye and say their name. In truth, it’s the No. 1 rule in business.

Best of The PR Maven®: The Top 21 of 2021

Nancy Marshall shares 21 key takeaways for public relations professionals in 2021, highlighting wisdom from PR Maven® Podcast guests and offering insights of her own.

Peloton Rides And Lego Outfits: The Importance Of 21st-Century Content Marketing

In today’s world, it’s virtually impossible to succeed as a business — large or small — without engaging in some form of content marketing.

‘If You Mess Up, Dress Up and Fess Up’: A Wisdom Drop From the PR Maven®

In crisis communications, you need to act quickly. If you “mess up,” you need to “fess up” and share accurate facts.

How to Start a Company While in College: Thoughts From a 21-year-old CEO

Josh Kim, a college senior and founder of The Cubby — an art marketplace for college students — on how to jumpstart an entrepreneurial career.

Don’t Be Hesitant To Promote Yourself (Without Bragging, Of Course)

Don’t be hesitant to promote yourself. In today’s business world, self-promotion is indispensable. It is the key to landing a new job, securing a client or running a business altogether.