Author: Emma Dimock

3 Unexpected Benefits of Asking Smart Questions and Being Curious for PR Pros

The president and CEO of MEMIC Michael Bourque explains why asking questions is one of the best things you can do to advance your PR and marketing career.

The ‘Father of Personal Branding’ Reveals 6 Tips for Building a Compelling Digital Brand

William Arruda, the ‘Father of Personal Branding,’ explains why creating a digital brand is so important today — and shares six expert tips to help you succeed.

How To Boost Your Reputation With Today’s Buyers

Commerce has changed in recent decades. Trust and reputations still matter, but it’s the online reputation that usually matters most.

Time To Get Everyone Singing From The Same Song Sheet With A Message Map

How do you establish trust? The first and most important step is to map out the key messages that you hope will resonate with your target audience.

8 Tips for Producing Healthcare Content

How should health care providers tackle some of the most complex content on the Internet? Let’s start with these eight tips for producing healthcare content.

Video Conference Call Tips from Marshall Communications

From webinars to video conference calls, more and more people are using video as a way to stay connected.

10 Public Speaking Tips From A PR Expert

Whether you’re a college student presenting a group project or a CEO addressing key shareholders, public speaking isn’t easy.

Marketing Minute #6: The power of a handwritten thank you note

My secret weapon in business is old fashioned. I learned it from some very successful businesspeople who I admire. I write personal handwritten note cards and send them in the postal mail with a stamp.

Marketing Minute #5: Growing Your Personal Network is Like Growing a Garden

In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine.

Marketing Minute #8: Networking, even for introverts

When you go to a networking event, think about shining the light on other people, not yourself.