Author: Anna McDermott

Traction Case Study

Traction Case Study: Marshall Communications Goal: Strengthen Marshall Communication’s business practices to add value to the agency as a service provider Situation Analysis: Marshall Communications had recently expanded its client base into Portland, Maine, and had secured the account of a major national brand, Orvis. The business was thriving. Never one to rest on her […]

Facebook Live – How to Use it for Your Small Business

Facebook Live is such a powerful marketing tool, we don’t want you to miss out, read how to use it for your business.

12 Tips for Your Next Press Conference

Because we have had so much experience planning press conferences for our clients, we wanted to share what we've learned. You can read the 12 tips below and download our 12 Tips for Your Next Press Conference infographic as a handy reference.

Is Your Website Optimized for Voice Searches? If Not, It Should Be. Here’s Why…

According to media measurement and analytics company comScore, half of all internet searches will be done by voice by the year 2020.

Five Ways to Boost Sales through Public Relations

Public relations is most effective when used in combination with social media, marketing and advertising tactics to achieve the same end goal.

5 Signs You Need Media Training

We provide media training to our clients to help them be a great interviewee, so they become a well-respected source. Do you need media training? Here are five signs you would benefit from media training.