Author: Anna McDermott

Social Media Tips for Young Business People

On the 4th episode of The PR Maven® Podcast, Nancy spoke to Drew McLellan, who owns and runs the Agency Management Institute (AMI) about how social media has changed their industries.

Using Social Media to Build Your Brand

Personal branding is key to building any business. Nancy describes it as putting a stake in the ground for what you believe. If people like what you stand for, they will become a brand ambassador or fan. You can use these personal relationships to build your network and your brand, for your company or for yourself, and social media has become a powerful tool in brand building.

Creating Value Through Marketing

Creating tangible value from your company's marketing efforts is a fantastic way to not only grow your business but to also demonstrate a clear return on investment.

How to Measure Success Today

In her podcast episode with Becky McKinnell, founder of iBec Creative in Portland, Maine, Nancy chatted with Becky about how she measures her own success.

Your Network is Your Net Worth

In the 5th episode of The PR Maven Podcast, Stefa Normantas discussed the importance of building relationships for your business.

Why You Should Use Video and Podcasts for Your Business

The power of human connection was the focus in the second episode of The PR Maven® Podcast with Nancy Marshall as she spoke with her guest, Lori Highby of Keystone Click, a digital marketing agency.

The Value of YouTube for Your Business

Are you using YouTube for your business? You may think that it's not right for you, but this article gives you five good reasons why you should be using it.

Twitter Tips for Business

Did you know that if someone follows your business on Twitter they are far more likely to make a purchase? I bet that got your attention!

7 Tips for Successful Subject Lines

If you open one of the many emails filling your inbox, you can be sure it was because the subject line piqued your interest.

City of Saco: Friendly by Nature

Creation of a Refreshed Brand Platform and Strategic Marketing Plan Goal Establish a stronger brand and marketing strategy, empowering the City of Saco to leverage its strengths and drive smart economic growth Situation Analysis Located at the mouth of the Saco River along the Atlantic Ocean and in close proximity to major metropolitan areas, Saco […]