Author: Anna McDermott

Advice Round-Up for Entrepreneurs

Nancy recently talked with Leanne Pressly, the CEO of Stitchcraft Marketing, who she met through the Agency Management Institute’s agency owner peer network group and this post is a round-up of some of the great tips shared for entrepreneurs.

How to Do Your Own Market Research

On The PR Maven Podcast, Nancy interviewed Susan Baier, whose company, Audience Audit, develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries. 

Don’t Reinvent the Wheel – The Art of Repurposing Content

One of my favorite pieces of advice from Michael Katz, chief penguin at Blue Penguin Development, when he was interviewed on The PR Maven Podcast® was how he has learned to repurpose his content in numerous ways.

The Importance of Being Accessible on Social Media

On The PR Maven® Podcast, Nancy spoke to Cory Lee, a travel blogger for Curb Free with Cory Lee, and she described his online presence as being very accessible—Cory writes about accessible travel for people with disabilities.

How to Come Up With and Create Quality Content

If you are responsible for creating quality content, whether for print or web, you often have to write about unfamiliar topics. Here are some tips from Anna McDermott, Marshall Communications content creator, to help.

Ways to Consume All the Media You Need

In the 18th episode of The PR Maven Podcast®, Nancy Marshall spoke with Mackenzie Riley Young, the assistant director of media relations at Thomas College. Mackenzie, who is fairly new to her career in public relations, has already learned a very important lesson about doing your job well: “If you’re going into public relations and media relations you have to consume a lot of news.”

How to Get Your Press Release Noticed

How do you get your press release noticed by journalists? We're sharing some of our favorite tips for getting your release picked up by the media.

Email – The Secret to Your Success?

Michael Smart, an independent communications trainer for public relations professionals and recent PR Maven Podcast guest, shared his success using email to build his business.

Social Media Tips for “Digital Immigrants”

Molly McPherson was interviewed on The PR Maven® Podcast and discussed the differences between digital immigrants and digital natives.

How Introverts Succeed in Business

Rich Brooks is the founder and president of flyte new media, a digital agency in Portland, Maine, and a nationally recognized speaker on entrepreneurship, digital marketing and social media. Nancy Marshall, The PR Maven®, interviewed him on her podcast and they both shared some great tips on entrepreneurship, SEO and social media,