Author: Anna McDermott

Marketing Minute #6: The power of a handwritten thank you note

My secret weapon in business is old fashioned. I learned it from some very successful businesspeople who I admire. I write personal handwritten note cards and send them in the postal mail with a stamp.

Marketing Minute #5: Growing Your Personal Network is Like Growing a Garden

In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine.

Marketing Minute #8: Networking, even for introverts

When you go to a networking event, think about shining the light on other people, not yourself.

Marketing Minute #7: PR and marketing are expensive. Start with a plan.

Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion?

Video is the New Way to Tell Stories

Videos have changed the way we market to people, Nancy and Ruth Jackson, VP of communications at Colby College, discussed it in her podcast.

Research Comes First

In her podcast with Greg Glynn, an account supervisor at Marshall Communications, Nancy and Greg discussed the importance of research in your marketing efforts.

How Facebook Groups Can Grow Brand Loyalty

Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. Here are some tips from Skylar Welch, a loan officer at Acadia Lending Group.

The Value of Emotional Currency

On The PR Maven® Podcast episode 24, Nancy spoke with David Lee, owner of Human Nature@Work. David shared some excellent tips on how to better understand your co-workers and employees.

Learn How Mentoring is a Win-Win in a Financial Planning Office

Kevin Frisbie is the owner of Frisbie & Associates and is one of Maine’s top financial advisors. On The PR Maven Podcast, he discusses why he feels mentorship is so important for success to any career path.

Online Reviews and How to Handle Them

When Nancy interviewed Pauline Frommer – of Frommer’s Guidebooks fame – on her podcast, Pauline talked about the pitfalls of online reviews.