by Whitney Moreau, Marshall Communications Account Executive

desktop laptop tablet mobileYou finally did it. You put off making a decision for a while, but finally took the plunge and invested in a brand new website that is going to attract more leads, sales, clients—whatever it may be—and strengthen your business. It’s easy to navigate, accurately reflects your brand, and maybe most importantly, is responsive and adjusts automatically to accommodate smartphones, tablets, and desktops.

So, now what? You have this incredibly powerful tool at your fingertips, but sometimes it’s hard to know what next steps to take to build momentum and use it in the best way possible. My advice to you—don’t stop, keep going.

Below are five tips to consider after you have a great website and want to keep pushing forward:

1) Keep it current.

Make the commitment to review your website frequently, even if it’s once a week, to ensure the content is up to date and relevant to your target audiences. Whether it’s adding a new press release to a media room, or removing information about a past event or hot deal, take pride in knowing your current and prospective customers/clients will feel confident they are dealing with a business that a) cares about communicating with them and b) is reliable and on the ball. Also, keep in mind that writing valuable new content will surely help with your search engine optimization.

2) Focus on customer/client needs.

GearsWhat does your customer or client care about most? Are you communicating that to them? Keep in mind the content you’re sharing with your audiences. Add new content as needed, describing new products or services, or whatever is important to communicate. Also, be flexible and always think about how someone would best navigate your website to find what they need quickly and effortlessly.

3) Keep it real.

You’re operating a business run by you—a real human being. Make sure people visiting your website feel that way. On an ongoing basis you should check the copy on your website to make sure it’s not stale or sounds like it’s coming from a faceless corporation. Be professional, but don’t be afraid to keep the copy interesting. Write it the way you’d explain something in person.

4) Work for it.

Websites are designed with a purpose, from providing information to capturing leads, and it’s important you develop goals and work towards them. Does your website support the goals you’ve laid out?

5) Take pride in it.

Be proud of your website, and recognize that it is one of the most powerful marketing tools you can have. It has all the vital components it needs to take you to your next level, by supporting the goals of your business and keeping the end user in mind. Direct traffic to your website by sharing the URL through word of mouth, social media, and on other marketing materials, like brochures and business cards. Get the word out.

Remember, putting in the time after your website is built will allow you to reap the benefits and accomplish your goals. Good luck.