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How-to examples & business cases for implementing effective public relations and marketing techniques.
Authenticity. You know it when you see it, and people are craving authenticity more than ever. For people who work in branding, this is incredibly important to recognize.
Whether you work in public relations or another industry, clients are the name of the game. In PR especially, word-of-mouth is critical. Even though word-of-mouth marketing is the foundation for many PR businesses, we cannot overlook the power of Google SEO.
Marty Greif, president of SiteTuners, shares his top tips for conversion rate optimization — persuading website visitors to buy, subscribe or contact sales.
Veteran journalist turned content writer Deirdre Stires shares her advice for PR pros on how to get a reporter to cover your brand.
