Web Strategy

A Web Strategy Plan is basically a business plan for the Internet. When consistently updated, this plan can be used year after year and is great way of quantifying accomplishments.

Our work begins with a thorough analysis of your present Web site and your business goals. We’ll listen to you and work with you to develop a realistic, result-driven Web Strategy Plan, which includes:

Goals:

• Strategic
• Practical
• Long Term

Design:

• What changes need to be made to orient design around Internet marketing
• What is the "most desired" response and the "secondary" desired response
• Usability

Content:

• What changes need to be made to orient content around Internet marketing
• Search engine marketing
• Organics
• keyword research
• search engine rank analysis
• content creation oriented towards rank
• Program of free submissions
• Paid Inclusions and Paid Listings
• Management break even customer acquisition cost (how to always buy online advertising that is profitable and measurable)

Email Marketing:

• Development of E-Newsletter plan
• Name and subheading that has impact
• Welcome letter (acknowledgment of subscribe)
• Newsletter sections (content plan)
• Growing your list of contacts
• Topic list & what to write about
• Tracking and service bureaus, dealing with SPAM issues

Social Marketing, Web 2.0:

• Stage One: Presence on “Social 2.0” sites.
• Stage Two: viral marketing

Analysis:

• Recommendations on Web Analytics Systems
• Development of “standard” reports for management, employees, and other interested parties
• How “stats” become a great customer provided to-do list, closing the loop

Action Steps:

• A prioritized “to-do” list

Each month, our team will review the Web site statistics and prepare a detailed summary for your site. The "action steps" portion of that report is a list of recommended Web site updates. As updates are made, we’ll revise the Web strategy so it always remains current.

We’ll continue to update the site on an ongoing basis, adding new pages and making changes to current ones, while also refocusing marketing efforts and making changes to search engine tactics when necessary based on what we learn each month.

On-going Web Updates:

Any work or Web site purchased from Nancy Marshall Communications is 100% your property. You bought it, you own it.

We can tell you that the vast majority of our clients choose simply to have us take care of their on-going needs so that they can focus on what they do best: operate their business profitably.

NMC offers a unique Web site update program, created to fit your needs.

This site update program is designed to continually manage every page of the site, including adding photos, press releases and news, updating information regarding services, and revising the copy as needed to collaborate with ongoing Internet marketing and SEO analysis.

Search engines tend to favor sites that change content on an ongoing basis.

Since we’re masters of content creation based on our roots as public relations professionals, we excel in creating the current, relevant and highly targeted new content that is critical for search engine optimization.