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Write Thank-you Notes
Write thank-you notes when a journalist does a story on your company or product. So often, journalists tell me that they never hear from anyone at a company that they've worked so hard to feature. That is somewhat depressing. I advocate a quick phone call as soon as you read the article or see the television broadcast just to show that you are paying attention. Then it is nice to follow up with something in writing to make your thank you more formal and permanent.
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