White PapersNews Releases Should Pass The "So What" Test
News releases should pass the "So What" test! Before you consider writing a release, ask yourself "so what?" If the topic of the release is so hum-drum that it doesn't have any impact on your business, your community, your state, or your world, then it's probably not important enough to spend the time writing and sending it out. Save your energies for newsworthy topics. Your media contacts will appreciate it, too!
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