The NMC Report
The NMC Report
Articles from NMC's E-Newsletter
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Print is NOT Dead Published: February 28, 2012 Three Reasons Why You Should Invest in Print Advertising and Public Relations Contrary to popular belief, the Internet hasn’t actually murdered the print industry. New media has simply altered the way society interacts with print. First, I’ll do my best to clarify exactly what “went wrong” in the print industry over the last several years. |
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Developing Personas to Help You with Targeting Published: January 30, 2012 During my workshop at the Governor’s Conference on Tourism, I spoke about creating personas to better target your markets. This is a fun exercise and I encourage you to do it. Break down your customers or guests into three or four categories. Then create a fictitious person or couple to represent each customer group. For example, if you own a seaside resort in Maine, you might have the following personas: |
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Are You Pinterested? Published: January 24, 2012 Every day it seems like we are inundated with the constantly-morphing world of social media. While I keep up with the latest hype and social babble as a part of my career in PR, in my personal life I stick to the “basics” and primarily use Facebook. |
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Minding Your Business Published: December 27, 2011 In order to successfully share the key messages of our clients, we as PR professionals need to understand the inner workings of the companies or organizations that we are representing. Good communicators are familiar with the daily life of the businesses that they represent, ensuring better and more detailed marketing for clients. By knowing our clients as well as we do, we are able to leverage opportunities as they arise. |
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Four Ways Building a House is Similar to the Work of PR and Social Media Strategy Published: November 29, 2011 Back in July my wife and I began working with a contractor to build a new house. We are now less than 50 days away from having the new place finished, and I've noticed some similarities between the work I do at NMC and the process of building a three bedroom colonial. |
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Adopt Good Facebook Habits for Marketing Success Published: November 1, 2011 Juli Settlemire The cat's gold eyes stared at me, his coat shined midnight black and over-sized incisors protruded from his small mouth. In truth, he kind of resembled a vampire. Meowing, he clamped his fangs together over his lip. He meowed again and rubbed against the metal bars of the holding crate. |
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My Klout Is Bigger Than Your Klout – The truth about influence measurement Published: October 19, 2011 These social media “measurement” tools are gaining in popularit. They go by several different names including klout, twitter grader, Peer Index, Twitalyzer, and a new one called Kred. These tools claim to measure influence, or how influential a social media entity is to others. Each one has a unique ranking algorithm, but they all do one thing, they put a number on influence. |
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The Copy On Your Website Is More Important Than Ever! Published: May 10, 2011 Today’s Wednesday Witty Wisdom comes from NMC Interactive Marketing Manager Matt Rideout. He wrote about the dramatic changes happening in Google Search. If you want to see more articles like this, subscribe to The NMC Report, our bi-weekly e-newsletter filled with great information on PR and interactive marketing from Nancy Marshall Communications. |
