Social Media
The basis of creating strong brand is to build a community of people who passionately and enthusiastically support your brand, whether you have a nonprofit organization, a retail store, or a for-profit business. Think of the enthusiastic community of supporters that Harley Davidson has built…they even have a name. The HOGS! They use social media to unite and network online with each other under the brand umbrella of their beloved motorcycles.
Social media is a way to gather all the collective enthusiasm and energy behind a brand by creating a network of people online who can talk to each other and others about the brand. They can share news, photos, videos, podcasts and special events to strengthen their connection. Sometimes voting takes place to gauge a certain items’ popularity.
Whether you choose Facebook, LinkedIn, Twitter, YouTube, Ning, blogging, podcasting or one of the other myriad of choices, you will increase your exposure online and build credibility for your brand…if done correctly.
We have the experience and knowledge to help you engage intelligently in the world of social media. Because we come from a PR background, we know how to help our clients spread news without being overly promotional. In the social media networks, you must engage in a dialogue and share information without overtly promoting yourself or your organization. You have to give in order to get.
We’ve worked with Bloggers to generate product coverage for clients, we’ve generated Facebook groups for clients, and we’ve analyzed all the social media tools available so we can help our clients decide what will work best for them.
NMC worked with the Maine Beer & Wine Distributors Association to partner with Maine Olympian Julia Clukey to raise awareness about underage drinking PSA campaign.