Pinterest has proven to be a great tool for increasing website traffic, particularly among companies that cater to its primary users: women.

Here’s how it works: users can borrow images from around the web that convey their interests or wants and “pin” them to one of their themed online boards on Pinterest. If another Pinterest user (either someone that follows all your pins or locates a specific pin through one of Pinterest’s search tools) likes a particular photo, they can re-pin it to their own board and click on the image to link to the website it originated from.

Pretty much any industry can benefit from using Pinterest if they have a creative approach.