Services Fully integrated marketing communications programs are our specialty.
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SOCIAL MEDIA OPTIMIZATION
Our commitment to the new brand of PR: social media.
Maybe you're already a part of it - have a MySpace or Facebook page, a blog, you're a Second Life resident - but maybe you don't fully understand the power that is at hand here in promoting your brand. Nancy Marshall Communications has been staying on top of technology in communications over the past 17 years and the newest evolution is called "social media." This term refers to the creation of online communities where people who share common interests and passions join together on the internet for dialogue, advice, counsel and camaraderie.
No longer do companies or organizations 'control' their messages. Instead, they must enter into a dialogue with their customers or their members in a democratic style. Instead of focusing on pushing our message out, we must focus on building community with our stakeholders.
Here at NMC, we focus on creating strategic messages for our clients and weaving those messages into our clients' communications. In that role, we are perfectly poised to help our clients enter the world of social media. We can define the messages then guide our clients through the process of setting up a social media program. In order to be successful, you must have someone in-house who can 'own' the program and manage it internally because nothing can backfire on you like the appearance of being represented by an agency in an online community. The communities want to know that the spokesman is someone entrenched in the organization, ideally the head of the organization, but if not the head, then someone who is dually authorized to speak for the organization.
That said, we are committed to helping our clients through the process of creating sustainable social media programs that will have a measurable impact in the marketplace. Creating online communities around our clients' brands has numerous benefits. One obvious benefit is due to the fact that the traditional media, or journalists from magazines, newspapers, TV and radio shows, now using the Web more than ever to do their research. So a strong online presence can translate into positive media coverage for your organization. Since most media stories are now posted online, the media coverage can help to generate an online conversation around your brand.
As PR professionals, we are well positioned to guide our clients' online strategy.
Our PR background qualifies us to lead the strategic direction of our clients in this new online world, which is now having such a heavy impact on the traditional media world. This new world is collaborative. It involves engaging 'people like me' in the social web. In the spirit of collaboration, we place a premium on involving our employee team at NMC in collaboration with our clients to brainstorm, develop and maintain programs to help you achieve your marketing goals.
The ultimate targeted marketplace.
Social media allows you to interact directly with an end user and to also "track" the interest in your product much more specifically than with other forms of advertising or PR. One main goal of social media is to create an online community of stakeholders that respond to your excitement or passion about your product or your mission, and relay this excitement to others; thus a viral reaction that spreads your word as wide as the World Wide Web itself.
Great potential at hand.
We are very excited about this new world of social media. Call us, 207.623.4177 or email us, nmarshall@marshallpr.com, if you are interested in finding out about harnessing this potential for your own business.
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