The Internet is a great thing, isn’t it?
Thanks to the Internet, journalists can get most of the background information and resources they need to write a story about you right off your website, at any time of day or night. This includes links to past media coverage, press releases, photography, video, spokesperson information, and even entire information kits. This makes it easier for reporters to meet tight deadlines, and it saves you all that time you would have had to spend pulling the information together and mailing it out.
Other features can include easy access to live streams of all your social media profiles, access to RSS feeds, and a sign-in option that allows you to track which journalists have visited the press room.
The key is to make it as easy as possible for the media to access the information they need.
You may also choose to make that same information available to members of the general public who are eager to learn more about your organization and what it represents...it’s all up to you.
Let our website design team work with you to build a customized online media room to meet your needs, as well as the needs of the type of media outlets and journalists you typically work with. We’d be happy to share examples of our past work and offer some initial ideas in terms of what we can do for you. Our online media rooms are designed so they can be easily incorporated into most existing websites.