Media relations is a fine art.
Take media pitching, for example. First, you have to create the perfect pitch. Then, you have to select the right journalist to approach, considering what outlets are on your client’s “most wanted” list of publications and what reporter would most love to hear the idea based on their own interests and the beats they cover. Finally, you can’t be afraid to pick up the phone and make that follow-up call.
It helps a great deal if you know the journalist on the other end of the phone, and they already trust and respect your abilities as a PR pro. At NMC, we’ve been doing media relations for nearly 25 years and, in that time, we have cultivated a long list of media contacts locally, nationally and around the world.
Locally, the agency consistently garners coverage in all major Maine media, as well as community newspapers around the state for its clients. It has also had tremendous success in generating national coverage in high profile national outlets such as The New York Times, The Wall Street Journal, USA Today, The Robb Report, Travel + Leisure, Condé Nast Traveler, Bon Appétit, the Today Show, and Good Morning America. International coverage includes placements in The Independent Traveller (UK), Frankfurter Allgemeine Zeitung (Germany) and The Sunday Times (UK).
The agency attributes this success to the personal relationships it has forged with reporters and editors. When NMC calls, the media pick up the phone and listen. They respect our ability to recognize a great story idea, reputation for seamless follow through and ability to meet short deadlines.
If you’ve got a story to tell, let us be the ones to help you share it.