Data Analysis & Strategic Planning

Our team has a talent for analyzing complex data from many different sources and then presenting it to you in a way that is easily understandable and applicable to your marketing and business development objectives.

The data can be the result of a research initiative executed by NMC or it can be derived from other sources such as market research firms, industry associations, or government agencies.

Analyzing data relevant to your goals is one of the first steps involved in our Marshall Plan® process. This analysis is then used to develop a situation analysis and path forward that drive the course of our strategic planning.

This step is crucial to the overall success of any strategy as all solid marketing strategies are grounded in research. Data analysis also enables us to establish benchmarks that are needed to determine realistic objectives for the marketing initiative and accurately measure its success.