Public Relations

There was a time when public relations consisted of doing stunts, like parading tigers and elephants through the middle of town to announce the arrival of Barnum and Bailey’s Circus. Today, with the proliferation of niche media outlets and the speed with which good or bad news can spread around the world, public relations is a bit more complicated.

Because we know that a protracted, well-planned program of public relations is the most effective means of moving public opinion, we work with our clients on creating and implementing their entire strategic PR program for a year or more, as opposed to doing projects here and there.

A survey by the respected Maine research company, Critical Insights of Portland, recently found that Nancy Marshall Communications is the most recognized name in Public Relations and Advertising in Maine.

Our understanding of the strategy and tactics necessary to get the word out (or not) is recognized by business and government leaders statewide, not to mention the journalists statewide and nationally who rely on NMC for timely news and information.

Our PR services include:

• Strategic public relations plans, known as Marshall Plans
• Message Maps
• Media Training
• Crisis Communications
• Press Releases
• Press Conferences
• Social Media: Facebook, Linked In, Twitter, Ning and other social communities
• Special Event Coordination and Publicity
• Online publicity
• Electronic and printed newsletters, including maintenance of lists
• Direct mail pieces
• Opinion Leader Letters
• Guest Opinion and Editorial Columns
• YouTube videos
• Trade Show Publicity
• Media Rooms for websites
• Media Kits
• Annual Reports