Print To Web

Nancy Marshall Communications is Maine’s largest public relations firm and has almost 100 years of combined experience in successful PR strategy campaigns. Not only can our team create great Web sites but we have knowledge of how to publicize them in order to help drive targeted traffic through search engine marketing techniques.

Traditionally, public relations campaigns worked with conventional media like newspapers and magazines, but as the influence of the Internet continually expands, PR is now used to effectively support your Internet marketing strategy.

Just as your Web site is optimized with the use of keywords in the text and title tags, a complementary press release does the same by using matching keywords to craft an informative news release. When published, the release or subsequent news story will mirror your Web site and increase organic search traffic.

Our PR professionals craft press releases that use the copy, keywords and branding proven to be successful on your Web site and generate buzz in both traditional and online media outlets. We'll work with you to develop media lists pertaining to your business and industry, distribute press releases to these media outlets and actively follow-up with each media contact.

Another excellent way to advantageously use the Internet for public relations is through Social Media Releases.

SMR’s are optimized press releases that incorporate social media tools, such as audio or visual podcasts, links to other Web sites, and social media tagging like Digg , Reddit , del.icio.us , as well as photos, to heighten the interactivity of the press release.

Like SEO, PR isn’t a magic formula to get you to the top of a Google search but it’s certainly an important part of any full-fledged Internet strategy. PR services are included in our Internet marketing plans.

And since we own a printing business, we can generate flyers, rack cards, business cards and other printed pieces that will help drive traffic to your Web site.

Imagine:

• a business card that announces an online promotion
• a rack card that shows beautiful photos of your location or organization and features your Web address
• a flyer that announces a contest or giveaway on your site

We can take care of all of this for you, and the branding of your printed pieces will match the branding of your Web site.

• A business card that announces an online promotion
• A Rack Card that shows beautiful photos of your location or organization and features your Web address
• A flyer that announces a contest or giveaway on your site