Print To Web
Nancy Marshall Communications is Maine’s largest public relations firm and has almost 100 years of combined experience in successful PR strategy campaigns. Not only can our team create great websites but we have knowledge of how to publicize them in order to help drive targeted traffic through search engine marketing techniques.
Public Relations Campaigns
Traditionally, public relations campaigns worked with conventional media like newspapers and magazines, but as the influence of the Internet continually expands, PR is now used to effectively support your Internet marketing strategy.
Just as your website is optimized with the use of keywords in the
text and title tags, a complementary press release does the same by
using matching keywords to craft an informative
news release. When published, the release or subsequent news
story will mirror your website and increase organic search
traffic.
Our PR professionals craft press releases that use the copy,
keywords and branding proven to be
successful on your website and generate buzz in both
traditional and online media outlets. We'll work with you to develop
media lists pertaining to your business and industry, distribute press
releases to these media outlets and actively follow-up with each media
contact.
Social Media Releases
SMR’s are optimized press releases that incorporate social media
tools, such as audio or visual podcasts, links to other websites, and
social media tagging like Digg
,
Reddit
,
del.icio.us
,
as well as photos, to heighten the interactivity of the press
release.
Like SEO, PR isn’t a magic formula to get you to the top of a Google
search but it’s certainly an important part of any full-fledged Internet
strategy. PR services are included in our Internet marketing
plans.
Printed Pieces
And since we own a printing business, we can generate flyers, rack cards, business cards and other printed pieces that will help drive traffic to your website.
Imagine:
- a business card that announces an online promotion
- a rack card that shows beautiful photos of your location or organization and features your Web address
- a flyer that announces a contest or giveaway on your site
We can take care of all of this for you, and the branding of your printed pieces will match the branding of your website.
This card was handed out by Skowhegan Savings bank tellers and encouraged customers to visit the new website for bank resources and sign up for the eNewsletter, The Skowhegan Advisor. A perforated end allowed the bank to collect email addresses from customers for their records.
NMC worked with the Maine Beer & Wine Distributors Association to partner with Maine Olympian Julia Clukey to raise awareness about underage drinking PSA campaign.