 |
Nancy
Marshall
"We may affirm absolutely that nothing great in the world
has been accomplished without passion."
- Friedrich Hegel, 1770-1831
The Maine
PR Maven Blog
Sharing tips, techniques and thoughts about marketing and public
relations from Nancy Marshall, Maine's PR Maven.
Position
President & Founder
Joined Marshall Communications
Nancy Marshall founded NMC in 1991, creating and implementing
strategic public relations programs, primarily for tourism and
recreation companies. The agency developed expertise in promoting
economic development and NMC has been recognized by the Society
of American Travel Writers for its tourism public relations
campaigns, and the Maine Public Relations Council has awarded
NMC with its "Best in Show" for three consecutive years in its
Golden Arrow Awards.
What She Does
Nancy leads the entire team and the development and implementation
of strategies at NMC. She plays an active role as a consultant
(and friend) to all clients, and directs the marketing and strategic
positioning of the agency. She gives speaking engagements and
spends time staying up to date on new trends and best practices
in the industry. Clients and the media say it's her enthusiasm
and passion that make her stand out from other marketing professionals.
Favorite Thing About Marshall Communications
"It's incredibly rewarding to build a business based on something
I'm passionate about, and to build an employee team made up
of people who embrace this profession and enjoy the accomplishments
as much as I do. We work hard and we have fun."
Previous Experience
Worked in public relations for PBS television station and for
Sugarloaf/USA before venturing out on her own to establish NMC.
Career Highlights
In 1983 she won a national PBS public relations award for a
press kit created for "HouseWarming with Charlie Wing," a series
produced by Angus S. King, Jr. at WCBB-TV in Lewiston, Maine.
In 1993 was awarded the first Marketing Services Contract issued
by the Maine Office of Tourism. Contract renewed in 1996, when
her agency also won the contract for the Office of Business
Development. NMC has won top awards from the Society of American
Travel Writers and the Maine Public Relations Council ("Best
of Show" for three consecutive years).
What's the most rewarding aspect of Nancy's career?
Hiring good people, teaching them the profession, and seeing
them become leaders on the NMC team.
Nancy's Resume [PDF format]
|
 |
Charlene
Williams
"Follow-up is the key to cultivating
and maintaining a respected reputation. It is what most people
will remember."
Position
Vice President of Public Relations & General Manager
Joined Marshall Communications
1997
What She Does
Works closely with Nancy and clients to coordinate delivery
of strategic P.R. services through efforts of entire NMC team.
Manages all activities in Augusta office and oversees ongoing
media relations. Works closely with database to capture and
constantly update information so we can target all communications
with the media.
Favorite Thing About Marshall Communications
"Challenges are seen as opportunites."
Years in the Communications Field - 10
Previous Experience
Development Director for a private school, substitute teacher.
Career Highlights
Has planned and coordinated hundreds of itineraries and familiarization
tours for travel writers and tour operators.
|
 |
Eric Reynolds
"I slept and dreamt that life was joy. I awoke and saw
that life was service. I acted and behold, service was joy."
- Rabindranath Tagore
Position
Internet Project Manager
Joined Marshall Communications
2009
What He Does
Manages Internet operations for all agency accounts. Eric oversees
the entire website design and development process and manages
Internet marketing activities. His main purpose is to maximize
the potential of each account's website.
Favorite Thing About Marshall Communications
"The opportunity to serve Maine businesses and Maine people
while working with a team of talented and dedicated professionals."
Previous Experience
Eric has 18 years of software development experience, 15 years
of experience in the Web development field, and 10 years of
experience in the Internet marketing field. For the last 10
years Eric worked at a Chicago based Web Development firm as
an Internet Project Manager. He's comfortable being face to
face with a small business owner or sitting at a corporate conference
table.
Career Highlights
Hired as a webmaster for a Portland company in the pioneer days
of the Internet. Served on an all-star software development
team that created an online seafood exchange in 1999. Worked
for the US Marines and Department of Defense to create a personnel
management system used by top military officials.
|
 |
Sarah Fuller
"It would be difficult to exaggerate the degree to which
we are influenced by those we influence"
- Eric Hoffer
Position
Accounts Supervisor
Joined Marshall Communications
2007
What She Does
Manages the strategic planning and implementation of public
relations and marketing activities for several agency accounts.
Favorite Thing About Marshall Communications
"The diverse communication activities I can undertake on behalf
of various clients and an environment that allows for continuous
learning and professional improvement."
Previous Experience
She has over ten years of paid and volunteer communications
experience with various nonprofit and educational institutions.
Most recently she worked as a project coordinator at the Kennebec
Land Trust on organizational newsletters and conservation property
brochures. Prior to that she served as the external affairs
associate for Teach For America's Miami-Dade program and focused
on education policy research and development activities. She
also worked as a communications coordinator, focusing on outreach
to the policymakers, media, and leaders in the business and
environmental communities on numerous environmental policy issues
for Resources for the Future, a think tank in Washington, DC.
Education
Earned her Bachelor of Arts in Geography from The George Washington
University and a Master of Arts in Public Relations from the
University of Miami's School of Communication.
Career Highlights
Worked with a talented team to implement the Policy Leadership
Forum, 50th anniversary events, and strategically distribute
numerous reports on policy topics such as Superfund, food safety,
energy, forest, fisheries and antibiotic resistance for Resources
for the Future. Helped to grow the Teach For America program
and eliminate the achievement gap in Miami-Dade County.
|
 |
Kevin Gove
"Be the change you want to see."
- Mahatma Gandhi
Position
Account Executive
Joined Marshall Communications
2002
What He Does
Writes press releases and advisories, conducts interviews and
writes feature stories and other copy for Visitmaine.com. Assists
writers and producers with research and story ideas. Coordinates
media for special events and assists with strategic planning
for clients.
Favorite Thing About Marshall Communications
"The diversity of our clients and the nature of their business
makes each day exciting and interesting. Everyone works hard
to get great results and everyone knows the importance of sharing
a good laugh."
Previous Experience
Freelance writer and public relations consultant.
Education
Graduated from the University of Maine Department of Communication
and Journalism in 2002 with a bachelors degree in mass communication
and a minor in public relations.
Career Highlights
Coordinated media relations and promotions for a Maine Hospice
Council fundraiser featuring author and sports columnist Mitch
Albom. Freelance feature stories in national and international
magazines. Joining the NMC Team.
|
 |
Anna
McDermott
"Human beings, by changing the inner attitudes of their
minds, can change the outer aspects of their lives."
- William James
Position
Account Executive
Joined Marshall Communications
2007
What She Does
Manages the strategic planning and implementation of public
relations and marketing activities for several agency accounts
as well as Internet marketing and web copywriting for Marshall
Interactive.
Favorite Thing About Marshall Communications
"I love creative and challenging work and NMC provides a wonderful
environment to do just that."
Previous Experience
Account Manager for boutique hotel in Oregon.
Education
Graduated summa cum laude in 2004 from the University of Southern
Maine with a Bachelor's Degree in Communications.
Career Highlights
Starting to work for NMC is the most recent highlight! Enjoyed
working with the 2001 Portland Festival of World Cinema as Filmmaker
Liaison.
|
 |
Rose
Whitehouse
"Whatever you give will find
countless ways back to you."
- Unknown
Position
Account Coordinator
Joined Marshall Communications
2002
What She Does
Provides administrative support to NMC's account executives.
Rose also handles the day-to-day operations at the Augusta office,
which includes greeting clients, answering the telephone, mail
and press release distribution, as well as database and file
management.
Favorite Thing About Marshall Communications
"The fact that every day brings new challenges and I am excited
to be part of such a dynamic team."
Previous Experience
Worked previously as an Administrative Assistant for 11½ years
at the Winthrop Public School system in the offices of adult
education and special education.
Education
Graduated with honors with an associate's degree in business
administration from Central Maine Technical College in Auburn.
Career Highlight
While working for the Winthrop school system, I advanced several
times. I worked for adult education in several capacities from
part-time secretary to administrative secretary, to alternate
GED examiner. For the past 2 ½ years, I was an Administrative
Assistant in the office of special education.
|
 |
Amy Charette
"No Watson, this was not done by accident but by design."
- Sherlock Holmes
Position
Graphic Designer
Joined Marshall Communications
2007
What She Does
Develops and designs a variety of print based media.
Favorite Thing About Marshall Communications
"Working with clients to come up with creative and innovative
solutions to fulfill their needs."
Previous Experience
Two years experience working as an in-house designer producing
a variety of materials from packaging to product photography
for Saunders Manufacturing in Readfield, ME. One year experience
working as an in-house designer on print advertisements and
web banners for BSM Consulting in Scottsdale, AZ.
Education
Graduated from the University of Hartford in 2003 with a Bachelor's
of Fine Arts in Visual Communication Design.
Career Highlights
Developed and implemented a redesign of the entire Saunders
Packaging Line as part of a brand strategy to create a visually
unified image of Saunders’ products. Created a rhino "mark"
as part of the RhinoSkin logo and established its identity standards.
|
 |
Juli
B. Settlemire
"Always bear in mind that your
own resolution to succeed is more important than any one thing."
- Abraham Lincoln
Position
Office Manager
Joined Marshall Communications
2009
What She Does
Juli oversees the day-to-day operations of the Augusta office,
manages the agency's contact database and information/press
release distribution systems. She assists NMC account representatives
with project research and assists with the financial and billing
operations for the agency.
Favorite Thing About Marshall Communications
"Sharing my love of the State of Maine and promoting Maine businesses
to the rest of the country and world."
Previous Experience
Juli has been a practice manager and consultant for holistic
medical practices for the past 12 years. She has also worked
at TD Bank and as a restaurant manager
in Maine's tourism industry. She also has experience managing
marketing events across the country for Pinnacle Marketing.
Education
Graduated with high honors with a Bachelor's Degree in Performing
Arts from the University of Maine at Orono.
Career Highlights
While working in the Chiropractic field, she developed the Mentoring
Program for the Maine Chiropractic Assistant's Association and
gave numerous seminars regarding practice management and insurance
billing techniques. She also spent several years traveling around
the country with Pinnacle Marketing as a host for automotive
sale events.
|
 |
Greg Glynn
"When a defining moment comes along, you can do one of
two things. Define the moment, or let the moment define you."
- Movie, Tin Cup
Position
Account Executive
Joined Marshall Communications
2009
What He Does
Coordinates media for special events and assists with strategic
planning for clients. Assists Account Executives and Account
Supervisors with research and story ideas. Writes copy and develops
multimedia content for NMC clients, including videos and podcasts.
Favorite Thing About Marshall Communications
The opportunity to help our clients use today's variety of communication
tools to achieve their goals.
Previous Experience
Prior to joining NMC, Greg worked as the Vice President of Communications
for the American Hockey League's Portland Pirates, a minor league
hockey team in Portland, Maine. He managed all public relations
and communications strategies for the team. In addition, he
served as the play-by-play voice for the Pirates, broadcasting
over 400 games during his five seasons with the team.
Education
Graduated from Quinnipiac University in 2004 with a Bachelor's
Degree in Mass Communications and a minor in Marketing.
Career Highlights
The opportunity to work with the coaches, players and staff
involved in the world of professional hockey. Broadcasting Game
7 of the 2006 Eastern Conference Final between the Portland
Pirates and the Hershey Bears. Joining the team at Nancy Marshall
Communications.
|
 |
Jennifer Boes
"You miss 100 percent of the shots you never take."
- Wayne Gretzky
Position
Special Projects Coordinator
Joined Marshall Communications
2004
What She Does
Assists account executives with copy writing, media relations,
and event planning.
Favorite Thing About Marshall Communications
"We work well together as a team. If one of us is faced with
a challenge, everyone pitches in to help."
Previous Experience
Served as public information officer for the Delaware Economic
Development Office and communications coordinator for the Delaware
Tourism Office. Also managed the public relations department
of a children's rehabilitation hospital in Philadelphia and
served as account executive at a public relations firm specializing
in the retail and hospitality industries.
Education
Attended the University of Delaware and graduated in 1994 with
a B.A. in English/Journalism and Communication/Public Relations.
Completed additional coursework in British and American Literature
in 2003.
Career Highlights
Worked with Connie Chung on a segment about selective mutism
for ABC's "20/20," garnered coverage for the State of Delaware's
biotechnology initiative in the Los Angeles Times, worked with
CNN's Jeanne Moos on a segment about vertical fish tastings.
|
