Successes


Maine Beer & Wine Distributors Association
Julia Clukey Camp for Girls

Objectives:

  • Raise awareness of the Maine Beer & Wine Distributors Association’s (MBWDA) new “Julia Inspires” campaign, featuring Olympian Julia Clukey, and promote the new Julia Clukey Courage award
  • Secure at least four presentation requests through Julia’s website in the two months following the article in Women’s Quarterly
  • Help generate a...
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The Clay Center for Young Healthy Minds
The Clay Center for Young Healthy Minds

Objectives:

  • Raise awareness about The Clay Center for Young Healthy Minds at Massachusetts General Hospital (mghclaycenter.org) as a national online resource for information about mental health by increasing website traffic by at least 20% over 12 months.
  • Secure at least 75 million media impressions and achieve a minimum of 100 media results
  • ...
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Lunder-Dineen Health Education Alliance of Maine
Lunder-Dineen 2015 Annual Report

Objectives:

  • Expand the role of the annual report to include fundraising, education, and marketing
  • Expand the reach and distribution of the annual report
  • Create a more sophisticated design to more aptly reflect the evolving Lunder-Dineen brand
  • Use the report as a tool to educate the public and health care professionals about the success...
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Maine Office of Tourism
Inland Maine itinerary

Inland Maine is an often-overlooked part of the state, with more media attention being focused on the coast. When Nancy Marshall Communications (NMC) was approached on behalf of the Maine Office of Tourism by a travel writer who wanted to do a press trip focusing on this part of the state, from its most southern part to the Canadian border, it was recognized as an opportunity to garner some...

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Northern Outdoors
Northern Outdoors Canadian at Par

Objectives:

  • Avoid any further decline in Canadian visitors during the 2016 whitewater rafting season
  • Generate media coverage for the “Canadian Currency at Par” offering in major daily newspapers across Canada

Situation Analysis:
Northern Outdoors is located along the Old Canada Road Scenic Byway in The Forks, Maine....

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Maine Huts & Trails
“What’s Your Adventure Style?” Quiz and Interactive Mapping Project

Objectives:

  • Use the website to more accurately convey the Maine Huts & Trails experience to those new to the huts and trail system
  • Improve customer satisfaction among first-time guests
  • Give prospective guests a better picture of the many different activities and offerings at Maine Huts & Trails
  • Position Maine Huts & Trails...
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Fryeburg Academy
Fryeburg Academy
Fryeburg Academy Strategic Marketing Plan Development and Implementation

Objectives:

  • Assist the private high school in its efforts to recruit boarding school students from overseas and throughout North America
  • Increase awareness and appreciation of the town academy among community members and elected officials
  • Enhance the public’s understanding...
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Carrabassett Valley Academy
CVA
Carrabassett Valley Academy Sochi Olympic Athletes Media Campaign

Goal:
Position Carrabassett Valley Academy as a top-notch ski and snowboard academy that has consistently produced Olympic athletes throughout its 32-year history

Situation Analysis:
Five Carrabassett Valley Academy alumni – three athletes and two coaches – would be...

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Madison, Maine

MADISON, MAINE:

Reinventing a Small Town Economy

SOWING THE SEEDS FOR NEW INDUSTRY
Founded in 1804, the rural town of Madison, Maine thrived through the early 1900s thanks to the operation of several successful mills. In the 1960s and 70s manufacturing activity began to decline across the U.S., and many of these mills closed shop or...

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Cold River Vodka

EVENT PLANNING: Cold River Vodka First Pour

OBJECTIVES

  • Generate interest in Cold River Vodka (CRV) throughout New England in the days before it was to be first shipped to stores
  • Garner coverage of the event on all three southern Maine TV news stations
  • Secure attendance from a minimum of 10 key journalists...
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Cold River Vodka

Cold River Vodka — MEDIA CAMPAIGN

OBJECTIVES

  • Quickly garner widespread, positive media coverage of Cold River Vodka’s gift to Russian President Vladimir Putin during his visit to Maine
  • Continue positioning Cold River Vodka (CRV) as a premium, small batch, Maine-made vodka

SITUATION ANALYSIS...

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Saddleback
Saddleback Mountain website

Objectives:

  • Create a website for this Maine ski resort that enables visitors to quickly find the information they want
  • Design a site reflective of Saddleback’s brand, enabling it to stand out from other ski resorts by highlighting excellent customer service, a friendly atmosphere, four-season offerings, and a big mountain “vibe”
  • Attract more...
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Maine Office of Tourism

Objectives:

  • Host event in New York City for locally-based travel, lifestyle, and food journalists to showcase Maine as a vacation destination
  • Encourage a minimum of 20 tourism attractions and businesses to participate in the event as partners of the Maine Office of Tourism
  • Attract a smaller but more exclusive group of journalists
  • Ensure...
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Maine Children's Home for Little Wanderers
Maine Children's Home logo
Leveraging a National Issue to Generate Local Awareness

Objectives:

Build awareness of the Maine Children’s Home adoption program as the longest-operating adoption program in Maine

Position the adoption program leadership as knowledgeable experts in their field

Inform Mainers interested in adopting a Haitian child that new adoptions of Haitian children...

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Rangeley Lakes Region
Promoting the First-Ever World Invitational Moose Calling Championship

Objectives:

  • To bring attention to a new festival in the Rangeley Lakes Region of Maine through state, regional and national media coverage
  • To increase business at local accommodations and restaurants during a shoulder season weekend

Situation...

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Skowhegan Savings
Skowhegan Savings 140th Birthday Cake
Using a Milestone Birthday Bash to Boost a Brand

Objectives:

  • Use the bank’s 140th anniversary to increase awareness and affinity among current, potential and past customers
  • Illustrate the bank’s strong commitment to community

Situation Analysis:

For many years, this Maine-based bank had been the region’s foremost...

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Maine Beer & Wine Distributors Association
Julia Clukey, Maine Beer and Wine Responsibility Initiative
Partnering with an Olympian to Teach Maine Youth the Importance of Responsibility

Objectives:

  • Build widespread recognition of American luger and Maine resident Julia Clukey as the spokesperson for the Maine Beer & Wine Distributors Association's Responsibility initiative
  • Generate media coverage in Augusta, Maine’s state capital, to better educate...
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Maine Children's Home
Maine Children's Home Christmas Program boxes
Saving Christmas for Those in Need

Objectives:

  • Create awareness that, due to Hurricane Sandy, donations were down for The Maine Children's Home for Little Wanderers annual Christmas Program
  • Immediately increase monetary donations and donations of toys, books, games and clothing
  • Raise awareness of the organization within the local community and...
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