Online Media Rooms
Gone are the days when all a reporter needed was a press release and a phone to make a few follow-up calls. These days, journalists and bloggers are all competing to break the next story, get the source with the inside information and use multi-media to tell a story that will make their outlet the go-to place for readers, viewers and listeners.
The Web is the first place journalists and bloggers look to for leads, facts and sources — and the easier the hunt is for them, the bigger the payoff for you. NMC can create and maintain a multimedia, fully search-engine-optimized media room that will lead reporters to you and give them exactly what they are looking for.
From press releases on the latest company news and video vignettes that showcase the CEO’s camera-friendly qualities, to RSS feeds and podcasts, NMC will customize an innovative online media room to fit with your organization’s outreach goals that will be a one-stop shop for media, bloggers and customers looking for information.
NMC believes in attracting the attention of the media in unusual ways. When NMC bank client Skowhegan Savings donated money to a local library recently, instead of the normal check presentation photo, NMC staged this shot of the bank president learning to knit with the library's weekly knitting group. This is the type of image NMC would put in an Online Media Room, along with head shots of the key management officials and high-resolution images of the bank's logos.
NMC worked with the Maine Beer & Wine Distributors Association to partner with Maine Olympian Julia Clukey to raise awareness about underage drinking PSA campaign.