Marshall Plan
We do our best work for clients who start with a Marshall Plan. Typically the process takes three months from start to finish. When you receive your final plan, you can choose to have us implement it for you, you can implement it yourself, or you can choose another agency to implement it. Whichever choice you make, the Marshall Plan provides a step-by-step road map, with a timeline and budget, to help you reach your marketing goals. Read this case study about how a Marshall Plan worked for Skowhegan Savings.Are you:
- Ready to take your company to the next level of growth?
- Looking to increase the effectiveness of an existing marketing plan?
- A new business building a marketing program from the ground up?
- Seeking a marketing strategy that is both affordable and effective?
About the Marshall Plan
Developed and branded by Nancy Marshall, the Marshall Plan gives you everything you need to implement a highly successful, results-driven marketing strategy.
How we work
We consult directly with you and your stakeholders and conduct extensive market research, crafting a strategy tailored to match your company vision.
Implementation
NMC created a Marshall Plan for the Town of Madison, Maine, which ultimately resulted in a feature newspaper article that caught the eye of the owners of a tomato greenhouse developer. As a result, Backyard Farms located in Madison. They currently employee 200 area residents and expect to double that number with future expansions.
The plan will enable you to:
- Build a strong brand identity that resonates with your target markets
- Create greater awareness for your product or service
- Generate new business
What you will get:
- Full audit of current marketing tools and tactics
- Complete competitive analysis
- Target market research
- Measurable goals and objectives
- Budget and timeline
- Brand enhancement strategies
- Communication tools including a positioning statement, image map and message maps
- Directives for website enrichment and optimization
- Industry-specific marketing, advertising, and public relations strategies
- Contact lists including potential clients, media, and industry partners
The Original Marshall Plan
When Saddleback Mountain announced plans for expansion, we coordinated a media event on behalf of the state to announce the details.
By the time the Marshall Plan wrapped up in 1951, industrial production in Western Europe had risen 40 percent above the level it had achieved prior to the war. Trade and exports had also increased significantly. European citizens had access to quality employment again, and their standard of living was on the rise. Communism was also beginning to lose its grip and continued to lose power culminating with the fall of the "Iron Curtain" nearly 40 years later.
Secretary of State George C. Marshall, who inspired the Marshall Plan, won the Nobel Peace Prize in 1953. Winston Churchill called Marshall's decision to rebuild Western Europe "the highest level of statesmanship."
As part of the Marshall Plan, NMC typically recommends using a strategic media relations program to get the word out in a cost effective and authentic way.
NMC Creates Program to Promote Responsible Alcohol Consumption for Statewide Client
NMC worked with the Maine Beer & Wine Distributors Association to partner with Maine Olympian Julia Clukey to raise awareness about underage drinking PSA campaign.
NMC worked with the Maine Beer & Wine Distributors Association to partner with Maine Olympian Julia Clukey to raise awareness about underage drinking PSA campaign.