Marshall Plan
The Marshall Plan™
As part of The Marshall Plan™, NMC typically recommends using a strategic media relations program to get the word out in a cost effective and authentic way.
Are you:
- Already marketing but not generating the results you desire?
- A new business building a brand from the ground up?
- Looking to generate more income for your business or non-profit organization?
If you answered yes to any of these questions, The Marshall Plan™ is the right fit for you.
About The Marshall Plan™
The Marshall Plan™ is a three-year branding and marketing strategy created to match the business development needs of individual clients. It was developed by NMC visionary Nancy Marshall, who brings nearly 30 years of PR and marketing experience to the process. The plan is a highly detailed marketing roadmap that provides all the research, strategies, and tools you need to hit the ground running. Every plan is totally customized — not cookie cutter.
 Client Testimonial — Fran MullinDirector of Community Transformation CTG Central, United Way of Mid-Maine The Nancy Marshall Communications team listened to our diverse group of public health professionals and thoroughly analyzed our strengths, weaknesses, opportunities and threats in a lively, engaging Discovery Session. From this one meeting and a few other conversations, the NMC team incorporated our group’s ideas into an amazingly comprehensive and cohesive communication plan. Our Marshall Plan™ included realistic marketing strategies that we could actually do with limited time and a microscopic budget. Nancy Marshall Communications recommended smart (free!) social media tactics such as Facebook, YouTube, LinkedIn, Mail Chimp, and Survey Monkey, that have helped us build support and share our story. Practical tools like the Message Map, Brand Manifesto and Sound Bites pull it all together to make communicating easier, whether we are talking among ourselves, to our various audiences, or to the media. The outstanding team at Nancy Marshall Communications truly exceeded our expectations by providing an inclusive process and a practical plan that we use every day. |
A Smart First Step
There are so many tools to incorporate into your marketing arsenal these days. That’s why it’s critically important to have a strong brand foundation and overriding marketing objectives that ensure all of those tools are working together. You also need to know who you are targeting and the best ways to reach them. And let’s not forget about the importance of knowing your competition. In short, you have to have a plan in place before launching into the marketing game. The Marshall Plan™ sets the stage for success. In fact, clients who use The Marshall Plan™ process as the first step in working with our agency consistently generate the greatest impact.
A Comprehensive Approach
Our extremely thorough process is designed to identify and address unique industry nuances, strengths, untapped opportunities, potential risks and other factors that will impact how a marketing strategy is molded for a particular client. NMC does not come in and prescribe what you need to do. We work in collaboration with you to combine and leverage our marketing expertise with your industry and organizational knowledge. By the time your Marshall Plan is complete, we’ll know your industry almost as well as you do. The highly-collaborative nature of the NMC approach also encourages individuals to come together around a shared vision, resulting in a stronger team and organization.
Who Can Benefit?
All types of organizations can benefit. We have worked with companies large and small including financial institutions, academia, tourism and hospitality-related businesses, economic development agencies, nonprofits, professional associations, law firms, custom home builders, and medical professionals to name a few.
What You Get
The Marshall Plan™ we create for you will quickly become your marketing bible. In addition to a thorough SWOT analysis (strengths, weaknesses, opportunities, threats), an evaluation of the competition, overriding goals and objectives, and a complete brand platform, NMC will provide dozens of detailed tactics geared toward meeting your specific business development goals. The tactics cover the gamut of marketing initiatives, from public relations, traditional marketing, and advertising to social media strategies, Web development, and outreach. Tools for measuring effectiveness, in addition to a detailed budget and three-year time line, ensure your marketing program will stay on track.
Finally, The Marshall Plan™ includes the tools you will need to actually carry out the plan. This can include “best practice” marketing materials, media lists, referral sources, press material templates, customer service surveys, letters of introduction, e-newsletter templates, and much more.
Learn More
To learn more, download The Marshall Plan™ brochure. You can also read this case study about the plan we implemented for Skowhegan Savings of Skowhegan, Maine and read more about our special Marshall Plan for Place Branding.
