personas


	Developing Personas to Help You with Targeting Published: January 30, 2012 During my workshop at the Governor’s Conference on Tourism, I spoke about creating personas to better target your markets. This is a fun exercise and I encourage you to do it. Break down your customers or guests into three or four categories. Then create a fictitious person or couple to represent each customer group. For example, if you own a seaside resort in Maine, you might have the following personas:

Developing Personas to Help You with Targeting
Published: January 30, 2012
During my workshop at the Governor’s Conference on Tourism, I spoke about creating personas to better target your markets. This is a fun exercise and I encourage you to do it. Break down your customers or guests into three or four categories. Then create a fictitious person or couple to represent each customer group. For example, if you own a seaside resort in Maine, you might have the following personas: