Case Studies
Case Studies
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MEDIA CAMPAIGN: Maine Children's Home for Little Wanderers Christmas Program December 18, 2012 Each year, the Christmas Program at The Maine Children's Home distributes boxes of gifts and clothing to approximately 1,600 financially disadvantaged children throughout the state. It is the only program of its kind that provides new toys, books, and games and new, warm clothing to boys and... |
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EVENT PLANNING & MEDIA RELATIONS: Skowhegan Savings October 22, 2009 OBJECTIVES — Leverage the 140th anniversary to increase awareness about the bank; spread the word about new progressive, competitive off erings; and illustrate the bank’s strong commitment to community... |
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MEDIA CAMPAIGN: Cold River Vodka July 2, 2007 OBJECTIVES — Quickly garner widespread, positive media coverage of Cold River Vodka’s gift to Russian President Vladimir Putin during his visit to Maine and continue positioning Cold River Vodka (CRV) as a premium, small batch, Maine-made vodka... |
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EVENT PLANNING: Cold River Vodka First Pour November 5, 2005 OBJECTIVES — Generate interest in Cold River Vodka (CRV) throughout New England in the days before it was to be first shipped to stores; garner coverage of the event on all three southern Maine TV news stations; secure attendance from a minimum of 10 key journalists included on a highly targeted... |
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MADISON, MAINE: Reinventing a Small Town Economy SOWING THE SEEDS FOR NEW INDUSTRY |
