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Domain Authority: A Break Down
Domain authority measures the popularity of a website. It is one of a number of things that determine where a site ranks on a search engine results page (also called SERP) when compared to other websites in the same niche.
Domain authority scores range from one to 100. Generally speaking, the higher a website scores, the more “authority...read more / comment
As 2017 comes to a close, we’re doing the typical reflection on the past year that everyone does and planning for a larger-than-life 2018.
Looking forward, as the world becomes more and more connected, and as people are becoming more and more mobile based, businesses around the world, including ours, are competing for customer attention. NMC is always looking for ways to define...read more / comment
When it comes to digital marketing for the travel industry – one of our company’s areas of expertise – we get our fair share of influencers requesting to collaborate with our clients for a feature or takeover. We enjoy working with influencers and always try to make sure their goals, objectives and overall content matches that of our clients. In the digital landscape, there are plenty of...read more / comment
By Megan Crowder, NMC Account Coordinator/Social Media Strategist
Find yourself having a case of social anxiety? Don’t worry, that’s very common when it comes to approaching digital marketing on several platforms. The first step is simple—you know your brand. Now it’s time to know the platforms specific to your brand and how to craft messages that will reach the right people with the...read more / comment
By Account Supervisor Jessica Donahue
Whether you’re the lone wolf in your business or you manage a group of 200 plus, a style guide and template toolkit will help keep your brand and message on point. Marketing initiatives can take any shape or form if not given guidelines. A designer who’s unfamiliar with your business may see a cool font and, boom, your brand has been taken askew....read more / comment
by Juli Settlemire, NMC Business Manager
You know you’re getting older when you injure yourself while sleeping. It’s embarrassing and doesn’t make for a great story. I know that I need to eat right, exercise and manage my stress — but somehow all of my good intentions devolve into “should’ve known betters.”
So I drink extra water when I take another NSAID and vow to do...read more / comment
Small businesses often rely on their websites for their success in a world where everything can be found online. Yet how can you make your site stand out in a crowd? Okay, not a crowd, more like everyone. For many people, it can seem like a daunting task to make your website the most search engine-compatible that it can be. Here at NMC, we’ve got some good news.
While there are certain...read more / comment
By Liz LeClair, NMC Account Coordinator
The hot topic, the scoop, the buzz, the gossip—in other words, the news. It’s always been, and always will be what people talk about. Whether it’s real, fake or in between, news is all around us every single day. As members of the PR and marketing field, we have the opportunity to contribute to news feeds. It’s a privilege that, when used in a...read more / comment
by Megan Crowder, NMC Account Coordinator
As you know, in today’s marketplace social media should be one of your top priorities when it comes to building relationships with current and prospective customers. Digital marketing and communicating your brand and business messages to target audiences is efficient and effective using social media. For some, taking the plunge and adding social...read more / comment
So, if a picture is worth 1,000 words, what is a video worth?
When it comes to public relations, the use of video and live streaming of events on the internet is invaluable. Video is so much more powerful than a photo and is becoming more of the standard for major companies on their websites and on social media. Need proof? In December 2016, YouTube was ranked as the second most popular...read more / comment
by Megan Crowder, NMC Account Coordinator
If it’s not already, social media should be top of mind when it comes to creating and implementing a successful marketing plan. With the advent of the internet and the growing number of users, once social media was introduced its use exploded. Social media encompasses everything from blog posts, forums, business networks, web gaming, photo...read more / comment
By Megan Crowder, Account Coordinator
With traditional public- and media-relations outreach there wasn’t the plethora of digital and social media available that there is today. Writers were pitched based on connections and topics based on articles in the newspaper and on the television. Since the introduction of the digital landscape, there are many more resources available to public...read more / comment
What if we told you that an ad for your business could pop up on the Facebook feeds of consumers who are currently traveling in Portland, Maine, are between the ages of 30-55 who speak English and/or French and are interested in wine, fine dining and sailing? Pretty specific, wouldn’t...read more / comment
By Greg Glynn, Account Executive
What is the most important thing that can happen when you send an email? Have the person buy your product? Respond that they are coming to your upcoming event? Or perhaps spread the word about your organization and forward your e-newsletter to a friend? These are all great outcomes from an email, but you won’t get the outcome you want if the person never...read more / comment
Pitching the media is a bit of a gamble. There’s really no guarantee that a journalist is going to pick up on your story idea, no matter how great it is.
Think of all those emails you get in your inbox every day that are pitching some sort of new product or special deal. Some of those emails might contain really awesome offers. The problem is, we get so many that we’ve become...read more / comment
Are press releases still relevant in these days of instant news via the web and social media? Absolutely! This traditional piece of a public relations strategy remains one of the most effective ways for your news to make its way in front of the media before being distributed to your target audiences. But writing and distributing a press release is just the first step—how do you increase your...read more / comment
by Courtney Moulton, NMC Account Assistant
Have you ever wondered why so many businesses are using hashtags in their social media posts, and if your business would benefit from having a hashtag? If you want to grow and brand your social media presence, engage with your fans, turn potential customers into your biggest promoters, and learn what people are saying about you, creating a...read more / comment
NMC held an open house to celebrate our 25 year anniversary and our new office space. Thank you to all who helped us celebrate and here's to many more years to come. You can view our photo album here.
Photos by Bob Bailie
What is a message map?
A message map is a highly effective, one-page communications tool that ensures every employee – from senior management to front-line staff – is talking about your company and its brand the same way, every time, when they are dealing with the media, potential clients, the general public, and other audiences important to your organization.
...read more / comment
Search engine optimization (SEO) is really of set of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, including Google, Bing, Yahoo and others. It is common for Internet users to not click through pages and pages of search results, so where a site ranks in a search is...read more / comment