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By Greg Glynn, Account Executive
What is the most important thing that can happen when you send an email? Have the person buy your product? Respond that they are coming to your upcoming event? Or perhaps spread the word about your organization and forward your e-newsletter to a friend? These are all great outcomes from an email, but you won’t get the outcome you want if the person...read more / comment
Pitching the media is a bit of a gamble. There’s really no guarantee that a journalist is going to pick up on your story idea, no matter how great it is.
Think of all those emails you get in your inbox every day that are pitching some sort of new product or special deal. Some of those emails might contain really awesome offers. The problem is, we get so many that we’ve become...read more / comment
Are press releases still relevant in these days of instant news via the web and social media? Absolutely! This traditional piece of a public relations strategy remains one of the most effective ways for your news to make its way in front of the media before being distributed to your target audiences. But writing and distributing a press release is just the first step—how do you increase your...read more / comment
by Courtney Moulton, NMC Account Assistant
Have you ever wondered why so many businesses are using hashtags in their social media posts, and if your business would benefit from having a hashtag? If you want to grow and brand your social media presence, engage with your fans, turn potential customers into your biggest promoters, and learn what people are saying about you, creating a...read more / comment
NMC held an open house to celebrate our 25 year anniversary and our new office space. Thank you to all who helped us celebrate and here's to many more years to come. You can view our photo album here.
Photos by Bob Bailie
by Megan Crowder, NMC Account Coordinator
As you know, in today’s marketplace social media should be one of your top priorities when it comes to building relationships with current and prospective customers. Digital marketing and communicating your brand and business messages to target audiences is efficient and effective using social media. For some, taking the plunge and adding...read more / comment
What is a message map?
A message map is a highly effective, one-page communications tool that ensures every employee – from senior management to front-line staff – is talking about your company and its brand the same way, every time, when they are dealing with the media, potential clients, the general public, and other audiences important to your organization.
...read more / comment
By Alisa Meggison, NMC Digital Marketing Manager
Search engine optimization (SEO) is really of set of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, including Google, Bing, Yahoo and others. It is common for Internet users to not click through pages and pages of...read more / comment
By Anna McDermott, NMC Content Creator
Influencer marketing is all the buzz lately but, as with so much of social media interaction, it can be daunting for a small business owner to try to do it. Good news — it’s actually pretty easy and the NMC Report is here to help.
You already know what your brand is — and who you want to target in traditional marketing — but word-of-mouth...read more / comment
You have heard many of us here at NMC tout the notion of “great content” for your website. We are very passionate about this because it is so very important for the visibility of your site in search engine listings. But what is great content? What does that really mean or entail? We thought it might be a good idea to put on our scuba gear and dive into the topic a bit deeper for you.... read more / comment
By NMC Digital Marketing Manager Alisa Meggison
If you have a website, you have probably heard the term “bounce rate.” Was the voice that uttered that phrase light and happy, or did the tone convey dark clouds and gloom? What is a bounce rate? Why do you care about it? And what constitutes a “good” or “bad” bounce rate? Please, read on…
What is a bounce rate?...read more / comment
By Megan Crowder, NMC Account Coordinator
In the world of new media and integrated marketing strategy, content marketing should be on the top of your list. When consumers are looking for answers or looking to try something new, they turn to the Internet first. Creating valuable content will drive profitable action toward your brand, engage followers and create those relationships that...read more / comment
By NMC Account Coordinator Megan Crowder
When I proudly stated, “I love Mondays,” one day in the office, I got the same stare I get when I say, “I don’t like whoopie pies.” My Mainer co-workers must think, “This Michigander is weird.” But, I do really love Monday and not because it has the best hashtag of the week – #MotivationMonday – although I do think it gives #ThrowBackThursday a...read more / comment
By Courtney Moulton, NMC Account Assistant
Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches. For example, you have to buy online banner ad space, but you...read more / comment
by Digital Marketing Manager Alisa Meggison
When I talk to businesses about using pay per click to help promote their business, the reactions I sometimes get range from stark horror to jaded disbelief. This always surprises me. Of all the marketing opportunities available to a business, PPC can be one of the most effective and most measurable – when done correctly.
Let me share...read more / comment
If you're the owner, director, or head of marketing for a business or nonprofit, sooner or later the following questions will arise in connection with a Web project:
- What is DNS?
- Where is my DNS hosted?
- How do I administer the DNS records?
Even if you already have an established website – and perhaps especially for an established website – these...read more / comment
By Nancy Marshall, The PR Maven® and CEO, Nancy Marshall Communications
In the early days of the Web, most businesses used a dot-com extension for their Web address or URL (which stands for Uniform Resource Locator). For example, the Web address for my agency is www.marshallpr.com. That’s the address you are on right now. It’s a dot com, which has been pretty standard for the past 20...read more / comment
By Alisa Meggison, Digital Marketing Manager
Your website content is important for so many reasons: it communicates your brand message, it tells visitors why you exist; it helps inform, teach, and guide; and last but not least, the quality of your Web content matters a great deal to Google and can determine how easily you will be found when someone searches for your company, services,...read more / comment
By Alisa Meggison, Digital Marketing Manager, Nancy Marshall Communications
Many clients that we work with look for innovative ways to reach new audiences and acquire new leads and customers. One of the programs we frequently recommend is Google’s pay-per-click program (PPC), AdWords. Microsoft Bing has a similar platform called AdCenter. Both of these are keyword auction systems that...read more / comment
By Nancy Marshall, with research assistance from son Craig Marshall, July 2012
My mother has always told the story of how the neon sign was introduced in the United States by my ancestors. I never really thought about it until recently, but I realize that I may have inherited the gift of wanting to advertise and...read more / comment