Our blog is full of how-to examples and business cases for implementing effective marketing techniques. Join our email list or follow us on Facebook to receive alerts when new articles are published.

Aug 21, 2015

By NMC Intern Erin Rodrigue

We all know that Facebook is king; there are more than two million connections being made between local businesses and people through this social media platform.1 As the largest social media site, Facebook gives businesses of all sizes the potential to reach a large targeted audience for minimal cost.

Through strategic posts, businesses can grow their...

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Jul 27, 2015

Twitter is an invaluable tool for businesses who want to reach a wide audience for little to no cost at all, except for an investment of time. And, but there is a great deal of return on investment for that time! Small businesses have been successful in utilizing this platform to network with other businesses, engage with current and potential customers, and promote products and services...

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May 13, 2015
AP style thought bubbles

By Jen Boes, NMC Integrated Marketing Communications Strategist

Unless you have worked as a journalist or public relations professional, you are probably not very familiar with AP style. So why should you care about it? If you generate content or are in charge of approving content that will be disseminated to the media (i.e., press releases, press kits, opinion pieces) you must...

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Apr 15, 2015

Well, Google is doing it again, but this time with fair warning — in February they announced that on April 21 there will be a significant algorithm change that will impact search traffic from mobile devices.

In their words:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile...

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Mar 24, 2015
Google Trends

By NMC Account Executive Jessica Donahue

Image from Tumblr / Swiked

Toward the end of February, the Internet went wild with a dress that will forever live in infamy (which, by the way, is black and blue). While we could debate the color of “The Dress” for hours on end, the whole ordeal really proved how differently people perceive visual content. Even carefully crafted...

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Feb 19, 2015

By Ebb Walton, NMC Online Marketing Specialist

If you have ever run a Google AdWords campaign, you know how difficult it can be to effectively communicate your message. You have 95 characters to explain who you are, what you are offering, and why people should choose you over the competition. As a point of reference, you have double that when posting a Tweet, which many people (...

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Jan 13, 2015
NMC media training at Delta Ambulance

By NMC Account Executive Greg Glynn

Getting interviewed by the media is a lot like riding a bike; the more you do it, the more you improve at it. If you've never had media training, it's like keeping the training wheels on your bike. Sure, you can continue riding a bike with them on, but you’ll never reach your full potential. Media training is a vital part of helping companies and...

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Dec 19, 2014

by NMC Account Executive Whitney Moreau

In today’s world that has shifted so much towards communicating with family, friends, coworkers, and even business prospects through social media, it’s easy to become bewildered about what platforms are worthwhile to be on.

Are you reaching your current customers? Prospects? It’s important you know—or, perhaps test—what’s going to work for...

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Nov 20, 2014
Keyword matching types

by Ebb Walton, Online Marketing Specialist

For many businesses, online advertising has become the advertising platform of choice. A recent study by Pew Research Center estimates that revenue from online advertising will have increased by as much as 40% from 2011. With increasing competition online, it’s becoming an unfortunate truth that many small businesses are getting overlooked....

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Oct 27, 2014
CMS updates

by Jen Libby, Graphic Designer / Web Developer

Many people think of a website as a one-time expense. They want to pay to have the site created and then move on, especially if the site is created using a CMS (Content Management System) that they can edit and add pages all on their own without needing to work with a developer. But, that's not how it works. A website needs long-term...

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Sep 24, 2014

By Kevin Gove

So, you’ve got news. And, you’d like the media to tell the masses. But, your news releases often don’t lead to media coverage.

Here are a few tips, gleaned from more than a decade of copywriting and media pitching, to help turn news of any kind into the news coverage you’re seeking.

1. Make sure you are truly sharing news
So what? Old...

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Sep 18, 2014
Don't hide behind your keyboard

by Account Executive Greg Glynn

Do you remember the last time you actually enjoyed opening an email? Chances are, most marketing emails you get aren’t emotionally compelling enough for you to remember them or more importantly, take action. Today, to create a successful email marketing strategy, it’s about finding out what your audience wants and how you can target them with...

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Aug 22, 2014

By Lipman & Katz Attorney Melissa Reynolds O’Dea
and NMC Account Executive Renée Black

Lipman & Katz Attorney
Melissa O'Dea NMC Account Executive
Renée Black

With the entire Internet at our fingertips, finding great photos has never been easier. Unfortunately, many people aren’t aware that they need proper ownership, licensing and/or usage rights for...

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Jul 28, 2014

By Kevin Gove
Chief Content Officer

It’s not a food truck or ice cream cart, but Nancy Marshall Communications (NMC) has a new offering delivered directly to any business or organization in need of bringing order to their social media identity.

Private NMC Social Media Boot Camps are three hour workshops that take place at your location for your people. Small and large...

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Jun 25, 2014

By Nancy Marshall, NMC Founder and CEO, and The PR Maven®

A message map is a tool that we use as part of The Marshall Plan® process at Nancy Marshall Communications. A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you...

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Jun 20, 2014
Desktop, laptop, tablet, mobile devices

by Whitney Moreau, NMC Account Executive

You finally did it. You put off making a decision for a while, but finally took the plunge and invested in a brand new website that is going to attract more leads, sales, clients—whatever it may be—and strengthen your business. It’s easy to navigate, accurately reflects your brand, and maybe most importantly, is responsive and adjusts...

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May 28, 2014
The 2014 edition of the Associated Press Stylebook was launched on May 28. Here's my 1999 Stylebook getting cozy with the Stylebook website.

by Kevin Gove, NMC Account Executive

The Associated Press (AP) Stylebook is an international guide to journalism writing style, usage, grammar and punctuation. I still have my first Stylebook – the spiral bound 1999 edition I purchased as a textbook for writing classes at the University of Maine. It’s a favorite book, and I anticipate the day each year when the new edition is launched...

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May 20, 2014
Think of your website as an asset and your marketing as an investment

by Nancy Marshall, The PR Maven­®

I contend that in today’s business world, a website is one of the most important assets a business can own, second only to the customer list. In the eyes of many consumers today, if you do not have a website, it’s as if you do not exist. And without customers, you have no revenues, and therefore no viable business.

Consumers are...

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May 19, 2014
Review Sites

Online review sites can be a double-edged sword. Enthusiastic reviewers can drive lots of new customers to your door while those with a bone to pick – justifiably or unjustifiably so – can damage your credibility and drive away potential customers.

In a 2013 survey by Dimensional Research, 90 percent of those surveyed said positive online reviews influenced their buying decisions,...

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Apr 28, 2014
Customers Wanted Apply Within
~ 5 Easy Ways to Improve Sales by
Improving Visitor Experience ~

by Juli Settlemire, Business Manager

I bought fancy birdseed as a special springtime treat for my feathered friends. I filled my feeder with a festive mix of seeds, corn and tiny round pellets (maybe that was corn). And then I stood back and waited for the thankful birds to devour my...

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