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Our blog is full of how-to examples and business cases for implementing effective marketing techniques. Join our email list or follow us on Facebook to receive alerts when new articles are published.

Jan 22, 2016

By NMC Digital Marketing Manager Alisa Meggison

If you have a website, you have probably heard the term “bounce rate.” Was the voice that uttered that phrase light and happy, or did the tone convey dark clouds and gloom? What is a bounce rate? Why do you care about it? And what constitutes a “good” or “bad” bounce rate? Please, read on…

What is a bounce rate?...

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Jan 21, 2016

By Megan Crowder, NMC Account Coordinator

In the world of new media and integrated marketing strategy, content marketing should be on the top of your list. When consumers are looking for answers or looking to try something new, they turn to the Internet first. Creating valuable content will drive profitable action toward your brand, engage followers and create those relationships that...

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Jan 18, 2016
Swimmer

By NMC Account Coordinator Megan Crowder

When I proudly stated, “I love Mondays,” one day in the office, I got the same stare I get when I say, “I don’t like whoopie pies.” My Mainer co-workers must think, “This Michigander is weird.” But, I do really love Monday and not because it has the best hashtag of the week – #MotivationMonday – although I do think it gives #ThrowBackThursday a...

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Jan 11, 2016
The difference between PR and advertising

By Courtney Moulton, NMC Account Assistant

Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches. For example, you have to buy online banner ad space, but you...

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Dec 21, 2015

by Digital Marketing Manager Alisa Meggison

When I talk to businesses about using pay per click to help promote their business, the reactions I sometimes get range from stark horror to jaded disbelief. This always surprises me. Of all the marketing opportunities available to a business, PPC can be one of the most effective and most measurable – when done correctly.

Let me share...

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Nov 23, 2015

If you're the owner, director, or head of marketing for a business or nonprofit, sooner or later the following questions will arise in connection with a Web project:

  • What is DNS?
  • Where is my DNS hosted?
  • How do I administer the DNS records?

Even if you already have an established website – and perhaps especially for an established website – these...

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Nov 16, 2015

By Nancy Marshall, The PR Maven® and CEO, Nancy Marshall Communications

In the early days of the Web, most businesses used a dot-com extension for their Web address or URL (which stands for Uniform Resource Locator). For example, the Web address for my agency is www.marshallpr.com. That’s the address you are on right now. It’s a dot com, which has been pretty standard for the past 20...

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Oct 26, 2015
Google Analytics screenshot

By Alisa Meggison, Digital Marketing Manager

Your website content is important for so many reasons: it communicates your brand message, it tells visitors why you exist; it helps inform, teach, and guide; and last but not least, the quality of your Web content matters a great deal to Google and can determine how easily you will be found when someone searches for your company, services,...

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Oct 15, 2015
The many faces of Google AdWords

By Alisa Meggison, Digital Marketing Manager, Nancy Marshall Communications

Many clients that we work with look for innovative ways to reach new audiences and acquire new leads and customers. One of the programs we frequently recommend is Google’s pay-per-click program (PPC), AdWords. Microsoft Bing has a similar platform called AdCenter. Both of these are keyword auction systems that...

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Oct 14, 2015
The Charles Brink family, Nancy's ancestors
Original Citgo Sign in Boston Built by Nancy’s Great Grandfather’s Company

By Nancy Marshall, with research assistance from son Craig Marshall, July 2012

My mother has always told the story of how the neon sign was introduced in the United States by my ancestors. I never really thought about it until recently, but I realize that I may have inherited the gift of wanting to advertise and...

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Aug 21, 2015

By NMC Intern Erin Rodrigue

We all know that Facebook is king; there are more than two million connections being made between local businesses and people through this social media platform.1 As the largest social media site, Facebook gives businesses of all sizes the potential to reach a large targeted audience for minimal cost.

Through strategic posts, businesses can grow their...

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Jul 27, 2015

Twitter is an invaluable tool for businesses who want to reach a wide audience for little to no cost at all, except for an investment of time. And, but there is a great deal of return on investment for that time! Small businesses have been successful in utilizing this platform to network with other businesses, engage with current and potential customers, and promote products and services...

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May 13, 2015
AP style thought bubbles

By Jen Boes, NMC Integrated Marketing Communications Strategist

Unless you have worked as a journalist or public relations professional, you are probably not very familiar with AP style. So why should you care about it? If you generate content or are in charge of approving content that will be disseminated to the media (i.e., press releases, press kits, opinion pieces) you must...

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Apr 15, 2015

Well, Google is doing it again, but this time with fair warning — in February they announced that on April 21 there will be a significant algorithm change that will impact search traffic from mobile devices.

In their words:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile...

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Mar 24, 2015
Google Trends

By NMC Account Executive Jessica Donahue

Image from Tumblr / Swiked

Toward the end of February, the Internet went wild with a dress that will forever live in infamy (which, by the way, is black and blue). While we could debate the color of “The Dress” for hours on end, the whole ordeal really proved how differently people perceive visual content. Even carefully crafted...

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Feb 19, 2015

By Ebb Walton, NMC Online Marketing Specialist

If you have ever run a Google AdWords campaign, you know how difficult it can be to effectively communicate your message. You have 95 characters to explain who you are, what you are offering, and why people should choose you over the competition. As a point of reference, you have double that when posting a Tweet, which many people (...

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Jan 13, 2015
NMC media training at Delta Ambulance

By NMC Account Executive Greg Glynn

Getting interviewed by the media is a lot like riding a bike; the more you do it, the more you improve at it. If you've never had media training, it's like keeping the training wheels on your bike. Sure, you can continue riding a bike with them on, but you’ll never reach your full potential. Media training is a vital part of helping companies and...

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Dec 19, 2014

by NMC Account Executive Whitney Moreau

In today’s world that has shifted so much towards communicating with family, friends, coworkers, and even business prospects through social media, it’s easy to become bewildered about what platforms are worthwhile to be on.

Are you reaching your current customers? Prospects? It’s important you know—or, perhaps test—what’s going to work for...

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Nov 20, 2014
Keyword matching types

by Ebb Walton, Online Marketing Specialist

For many businesses, online advertising has become the advertising platform of choice. A recent study by Pew Research Center estimates that revenue from online advertising will have increased by as much as 40% from 2011. With increasing competition online, it’s becoming an unfortunate truth that many small businesses are getting overlooked....

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Oct 27, 2014
CMS updates

by Jen Libby, Graphic Designer / Web Developer

Many people think of a website as a one-time expense. They want to pay to have the site created and then move on, especially if the site is created using a CMS (Content Management System) that they can edit and add pages all on their own without needing to work with a developer. But, that's not how it works. A website needs long-term...

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