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Twitter is an invaluable tool for businesses who want to reach a wide audience for little to no cost at all, except for an investment of time. And, but there is a great deal of return on investment for that time! Small businesses have been successful in utilizing this platform to network with other businesses, engage with current and potential customers, and promote products and services...read more / comment
By Jen Boes, NMC Integrated Marketing Communications Strategist
Unless you have worked as a journalist or public relations professional, you are probably not very familiar with AP style. So why should you care about it? If you generate content or are in charge of approving content that will be disseminated to the media (i.e., press releases, press kits, opinion pieces) you must...read more / comment
Well, Google is doing it again, but this time with fair warning — in February they announced that on April 21 there will be a significant algorithm change that will impact search traffic from mobile devices.
In their words:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile...read more / comment
By NMC Account Executive Jessica DonahueImage from Tumblr / Swiked
Toward the end of February, the Internet went wild with a dress that will forever live in infamy (which, by the way, is black and blue). While we could debate the color of “The Dress” for hours on end, the whole ordeal really proved how differently people perceive visual content. Even carefully crafted...read more / comment
By Ebb Walton, NMC Online Marketing Specialist
If you have ever run a Google AdWords campaign, you know how difficult it can be to effectively communicate your message. You have 95 characters to explain who you are, what you are offering, and why people should choose you over the competition. As a point of reference, you have double that when posting a Tweet, which many people (...read more / comment
By NMC Account Executive Greg Glynn
Getting interviewed by the media is a lot like riding a bike; the more you do it, the more you improve at it. If you've never had media training, it's like keeping the training wheels on your bike. Sure, you can continue riding a bike with them on, but you’ll never reach your full potential. Media training is a vital part of helping companies and...read more / comment
by NMC Account Executive Whitney Moreau
In today’s world that has shifted so much towards communicating with family, friends, coworkers, and even business prospects through social media, it’s easy to become bewildered about what platforms are worthwhile to be on.
Are you reaching your current customers? Prospects? It’s important you know—or, perhaps test—what’s going to work for...read more / comment
by Ebb Walton, Online Marketing Specialist
For many businesses, online advertising has become the advertising platform of choice. A recent study by Pew Research Center estimates that revenue from online advertising will have increased by as much as 40% from 2011. With increasing competition online, it’s becoming an unfortunate truth that many small businesses are getting overlooked....read more / comment
by Jen Libby, Graphic Designer / Web Developer
Many people think of a website as a one-time expense. They want to pay to have the site created and then move on, especially if the site is created using a CMS (Content Management System) that they can edit and add pages all on their own without needing to work with a developer. But, that's not how it works. A website needs long-term...read more / comment
By Kevin Gove
So, you’ve got news. And, you’d like the media to tell the masses. But, your news releases often don’t lead to media coverage.
Here are a few tips, gleaned from more than a decade of copywriting and media pitching, to help turn news of any kind into the news coverage you’re seeking.
1. Make sure you are truly sharing news
So what? Old...
by Account Executive Greg Glynn
Do you remember the last time you actually enjoyed opening an email? Chances are, most marketing emails you get aren’t emotionally compelling enough for you to remember them or more importantly, take action. Today, to create a successful email marketing strategy, it’s about finding out what your audience wants and how you can target them with...read more / comment
By Lipman & Katz Attorney Melissa Reynolds O’Dea
and NMC Account Executive Renée Black
Melissa O'Dea NMC Account Executive
With the entire Internet at our fingertips, finding great photos has never been easier. Unfortunately, many people aren’t aware that they need proper ownership, licensing and/or usage rights for...read more / comment
By Kevin Gove
Chief Content Officer
It’s not a food truck or ice cream cart, but Nancy Marshall Communications (NMC) has a new offering delivered directly to any business or organization in need of bringing order to their social media identity.
Private NMC Social Media Boot Camps are three hour workshops that take place at your location for your people. Small and large...read more / comment
By Nancy Marshall, NMC Founder and CEO, and The PR Maven®
A message map is a tool that we use as part of The Marshall Plan® process at Nancy Marshall Communications. A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you...read more / comment
by Whitney Moreau, NMC Account Executive
You finally did it. You put off making a decision for a while, but finally took the plunge and invested in a brand new website that is going to attract more leads, sales, clients—whatever it may be—and strengthen your business. It’s easy to navigate, accurately reflects your brand, and maybe most importantly, is responsive and adjusts...read more / comment
by Kevin Gove, NMC Account Executive
The Associated Press (AP) Stylebook is an international guide to journalism writing style, usage, grammar and punctuation. I still have my first Stylebook – the spiral bound 1999 edition I purchased as a textbook for writing classes at the University of Maine. It’s a favorite book, and I anticipate the day each year when the new edition is launched...read more / comment
by Nancy Marshall, The PR Maven®
I contend that in today’s business world, a website is one of the most important assets a business can own, second only to the customer list. In the eyes of many consumers today, if you do not have a website, it’s as if you do not exist. And without customers, you have no revenues, and therefore no viable business.
Consumers are...read more / comment
Online review sites can be a double-edged sword. Enthusiastic reviewers can drive lots of new customers to your door while those with a bone to pick – justifiably or unjustifiably so – can damage your credibility and drive away potential customers.
In a 2013 survey by Dimensional Research, 90 percent of those surveyed said positive online reviews influenced their buying decisions,...read more / comment
Improving Visitor Experience ~
by Juli Settlemire, Business Manager
I bought fancy birdseed as a special springtime treat for my feathered friends. I filled my feeder with a festive mix of seeds, corn and tiny round pellets (maybe that was corn). And then I stood back and waited for the thankful birds to devour my...read more / comment
by NMC Internet Marketing Manager Matthew Rideout
Google’s search engine algorithm changes a lot, trying to provide searchers with the best search results possible. Their goal is to put the best, most helpful content at the top of the search results page.How SEO Has Changed
In the old days all you needed to do for SEO was make sure your page title, headings, and content all...read more / comment